The #1 Free Keyword Gap Analysis Tool
Mangools’ free keyword gap tool helps you see where competitors rank, spot missed opportunities, and compare rankings side by side in Google Search. Use your competitors’ keywords to boost both organic and PPC traffic.
How to do keyword gap analysis
1. Enter your website
Head over to KWFinder and select the ‘Keyword Gap’ tool. Then, type in your domain (or any website) to compare against competitors.
2. Add your competitors
Enter up to 5 competitor domains. Instantly see the keywords they rank for (both shared and unique).
3. Select location
Choose from dozens of locations to compare organic rankings and check keyword gaps between your site and your competitors.
Why should you use a keyword gap analysis tool?
Analyze keywords your competitors are ranking for
Find and analyze the keywords that are driving traffic to your competitors’ sites. Mangools highlights these opportunities instantly, so you can focus on the keywords that matter.
Find easy-to-rank keyword opportunities
Spot the low-hanging fruit keywords you can rank for quickly. Mangools’ gap analyzer can show you search volume, keyword difficulty, hidden ranking opportunities for every competitor’s keyword, and much more.
Boost your organic traffic and rankings
Target specific keywords with dedicated URLs to focus on the content that matters. Our free keyword gap tool lets you compare your rankings with competitors’, understand the SEO relevance of each page, and boost your organic traffic in Google Search.
Track and monitor your competitors’ keywords
Found keywords you want to focus on? Star your favorites in KWFinder to save them instantly. Together with our rank-tracking tool, SERPWatcher, you can monitor your own and competitors’ rankings over time, track performance, and see how your SEO and content strategy improves.
All your competitors’ SEO metrics in one place
Organic ranking gaps
See which relevant keywords your website isn’t ranking for (or ranks poorly on) and adjust your SEO and content strategy accordingly.
Search volumes and organic traffic
Get accurate search volume data for each competitor keyword, along with the organic traffic those keywords drive to their sites.
Keyword difficulty
Understand how difficult it will be to outrank your competitors in Google SERPs and compare your page URLs with theirs.
Search intent and content type
Analyze the search intent behind competitor keywords and identify the type of content you need to create to outrank them.
SERP features and keyword opportunities
Find hidden ranking opportunities from SERP features, identify weak spots in top-ranking URLs, and optimize your web pages to outperform them.
PPC and CPC data
See how competitive keywords are in Google Ads and understand the potential cost to appear at the top of the SERPs as a paid snippet.
Find and analyze relevant local keywords
Use KWFinder to refine your keyword strategy and boost your local SEO performance.
Frequently asked questions
What is a keyword gap analysis?
Keyword gap analysis is the process of comparing your website’s keyword rankings with your competitors’ to identify keywords they rank for that you don’t. It will help you find new ranking opportunities to grow your organic traffic.
How can I find competitors’ keywords that I am not ranking for?
You can use Mangools’ keyword gap analysis tool. Simply enter your domain and the domains of your competitors - our tool will show you which keywords you are currently not ranking for (but your competitors are).
Can I use the Mangools keyword gap analysis tool for free?
Yes, of course! Mangools offers a free version of the keyword gap tool, letting you analyze competitors and uncover keyword opportunities at no cost.
What is the difference between a keyword gap and a content gap?
A keyword gap focuses on specific search terms your site isn’t ranking for, while a content gap refers to topics or areas your site is missing compared to competitors.
What is keyword gap analysis in PPC?
In PPC, keyword gap analysis identifies paid keywords your competitors are targeting with their ads that you aren’t. By performing PPC keyword gap analysis, you can find new opportunities for your paid campaigns and estimate the potential cost to appear in top positions in Google Search.