Written by: mangools  blog  SERPChecker  SERPChecker guide
Reading time:  7 min

SERPChecker guide

Category: SERPChecker

SERPChecker is a Google SERP and SEO analysis tool with 45+ SEO metrics including Moz, Majestic and social metrics. With this tool, you can see all strengths and weaknesses of your competitors, evaluate SERP positions and get information in order to get on the highest rankings.

The user interface is very similar to KWFinder; it’s super easy and friendly. You’ll partly get familiar with the tool in the right panel of KWFinder. KWFinder guide has become a massive success, we thought you would find the SERPChecker guide useful, too.

Go to SERPChecker

We’ll go through these main topics:

Here’s a quick video guide:

Don’t forget to explore all SERPChecker features and videos to see how they help you in Google SERP competitor analysis.


If you already have a mangools account, you can start using SERPChecker automatically – no need to create another account. The same applies to all subscribers.

Once you are logged in, you will be redirected to

serpchecker mangools landing page application

Screenshot 1: SERPChecker app


Let’s say we would like to see results for the term „search engine optimization“ in the US. Type it in the blank space, choose the right country and hit the button „Analyze SERP“. There’s an option to choose between “Desktop“ or “Mobile“ view.

Tip: Keep in mind that desktop results in Google SERP can be different from the ones in mobile view.

serpchecker seo analysis guide

Screenshot 2: SERPChecker research input

You can see the page with results below. In the top right corner, there’s “Number of results” in Google SERP and the “SEO difficulty” of the keyword.

Tip: If you would like to inspect the keyword further, head over to KWFinder.

SERP analysis

Screenshot 3: SERPChecker results page

Metrics and managing metrics

Next to the URLs, you can see the metrics. You can select the ones you’re interested in by clicking on the blue button in the top-right corner “Manage metrics“. Once you click, a pop-up window appears. Tick the ones you would like to have in the report and hit “Done”. There are short explanations of what each metric represents.


serpchecker guide manage metrics

Screenshot 4: Metrics management in SERPChecker

In the screenshot below, there’s the default metrics screen.

All values are colored so we can easily identify what’s behind the numbers. Green color represents a low value while red means high.

SERP analysis metrics

Screenshot 5: Default metrics view

SERPChecker not only shows you the metrics but also an actual look of the Google SERP. Click on the “Snapshot” card to see the SERP.

serpchecker serp analysis snapshot

Screenshot 6: Snapshot view in SERPChecker

Compare feature (NEW)

With this feature you can easily compare your website with all your competitors in Google SERP.

Enter your domain or URL, drag the line where you need and find out how you stand.

SEO competitor analysis

Screenshot 7: How to compare your website with competitors

Export feature

Having real-time results is great, it enables us to immediately implement the results into an action plan about how to improve the website. But sometimes it’s more useful to have the results at hand anytime, isn’t it? No problem, just click on the blue button on the left “Export results” and download a CSV file. You can export all metrics or only the selected ones.

Screenshot 8: Exporting results in SERPChecker


That’s it, we are at the end of the guide. We hope you enjoyed the reading at least as much as we enjoyed the writing. Now you have all the information, so you are set to perform the research and move your website to the top of the Google SERP.

Go to SERPChecker

Didn’t find what you were looking for?

If you have any questions or tips what to include in the guide, feel free to share them in the comments below. In case you still have troubles using SERPChecker, don’t hesitate to ask via live chat or email.


  • Gill Huyton

    Thanks for the blog, is there a guide on how to understand the serpchecker metrics?

  • Andrej

    I would really love to have ability to export SERP metrics for the list of keywords with one click.

    • Hello Andrej,

      SERP metrics are calculated for URLs, not keywords. Or do you mean something else?


      • Andrej

        Yes, I mean something else.

        With SERP I mean all URLs that appear on the first page of Google and you evaluate that list by searching a specific keyword. So by processing the list of keywords you will have ~10 URLs for each keyword.

        You can build up a table with all these URLs combined with additional column containing a keyword for which the specific record have been evaluated. I do this now manually then I sort the data and deep analyze subset of URLs that I am particularly interested in.

        Also I would really love to see some additional “metrics” for URLs like some simple content analysis (word count, most used keywords, count H1,2,3 tags, …).

        Having ability to have all these information and be able to export it to CVS could save huge amount of time in competitive / niche research.

        What do you think ?


        • Thanks for the clarification. I must say, you’re the first to come with this, so thank you for the feedback 🙂

          The tool is primarily designed for analysis of researched keywords in KWFinder. To perform a deep SERP analysis for selected keywords. I think this is the majority of use cases. The point wasn’t to analyze SERPs for keyword lists. So we will analyze how users interact with the tool to see if this is something we can do in the future.

          When it comes to the additional “metrics” you mentioned, they are all part of on-page SEO analysis. There are specific tools for this that’s why we don’t plan to add these.

          Again, thanks for the feedback. We’ll think about it 🙂


          • Andrej

            Users don’t always know what they want or need ..

            What I am suggesting here is a option in export menu to export All SERP for selected keywords into CSV.

            It’s basically the same thing as your tool already do but you combine CSV files into one with additional keyword column. No big deal 🙂

            I get that you may not feel it’s a good thing for everyone, just think about it.
            I purchased your tool because competition based tools are just way to expensive for a blogger / advertiser like me, and those might be a significant part of your customer base (for the same reason).

            They also need to to competition research but they have to do it manually (or by using some other also expensive tool) by adding this function you can make it much more easy for them to get the data into their excel sheets. You can try adding this features and see if the people use it, if not you can remove it.

            For the on-page SEO analysis I get it there are tons of tools and I use them too but I have to analyse each URL one by one which is very time consuming, some expensive tools can do this but as I mentioned earlier it’s just not viable option for many people like me and also maybe for significant part of your user base. It’s just an idea, maybe you can come up with something even better to solve this problem .. just think about it 😉 ..

            I am software developer myself and sometimes little extra effort can bring ton of additional value for the user and attract more people on board thus making more money and growing your business.

            Best regards,


          • Hi Andrej,

            I totally agree! We always shape our tools to provide the best value for users. Many features came from feedback. We’ll discuss this idea within the team 🙂

            Once again, thanks for very useful feedback!


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  • Just discovered you guys’ site! OMG where have I been all these years? T_T

    • Hi Kimmy,

      You discovered us at the right time. Our package now includes 4 tools, make sure to try them all with your one account 🙂


  • Madeline R

    Thanks for this post! Can you explain what the significance is of the colors in the blocks for the various DA, PA, etc. metrics (pale red, green, and orange)?

    • Hi Madeline,

      Thanks! All metrics that have ranges are colored. Green color represents a low value while red means high. Orange is in the middle.

      Cheers 🙂

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