SERPChecker guide

Category: SERPChecker

SERPChecker is a Google SERP analysis tool with 45+ SEO metrics including the SEO difficulty, Link profile strength, Moz, Majestic and social metrics. It’s a part of the Mangools SEO tools package and you can use it even for free!

With this tool, you can see all strengths and weaknesses of your competitors, evaluate SERP positions, compare your website with competitors and detect Google SERP features influencing the organic search results engagement.

We’ll go through these main topics:

In case you don’t like reading that much, here’s a quick video guide that sums up this guide:

Quick tip:
Don’t forget to explore all SERPChecker features and videos to see how they help you in Google SERP competitor analysis.

Go to SERPChecker

SERPChecker is partly incorporated to KWFinder for immediate SERP analysis. This is a step-by-step guide for SERPChecker to skyrocket your SERP competitor analysis.


If you already have a Mangools account, you can start using SERPChecker automatically – without a need to create another account. The same applies to all subscribers and all Mangools SEO tools.

Once you are logged in, you will be redirected to

serpchecker mangools landing page application

Screenshot 1: SERPChecker app


Let’s say we would like to see results for the term „search engine optimization“ in the US. Type it in the form, select the desired country and hit the button „Analyze SERP“. There’s an option to choose between “Desktop“ or “Mobile“ view.

Quick tip:
Desktop results in Google SERP are usually different from the ones in mobile view.

Google SERP analysis

Screenshot 2: SERPChecker search form, location and device options

Quick tip:
If you would like to inspect the keyword further, head over to KWFinder.

You can see the page with results below:

SERP analysis

Screenshot 3: SERPChecker results page

Managing the SEO metrics

Next to the URLs, you can see the metrics. Select the ones you’re interested in by clicking on the blue button in the top-right corner “Manage metrics“. Once you click, a pop-up window appears.

Tick the ones you would like to have in the report and hit “Done”. There are short explanations of what each metric represents.

SERP competitor analysis

Screenshot 4: How to manage SEO metrics in SERPChecker

In the screenshot below, there’s the default metrics screen. All values are colored so we can easily identify what’s behind the numbers. Green color represents a low value while red means high.

SEO metrics

Screenshot 5: Default metrics view

SERP features analysis (NEW)

We’ve started detecting SERP features such as featured snippets, answer boxes, related searches, carousels, image packs and tens of other enhanced results in SERPChecker.

You’ll see them both in the results table and in the Snapshot preview depending on their actual visual position. All SERP features appearing in the SERP are listed in the row above the results table.

SERP features

Screenshot 6: Default metrics view

This is the Snapshot preview of the SERP:

Google rich snippets

Screenshot 7: Organic search results and SERP features snapshot

SERP features and enhanced results are more visually appealing than the generic organic search results. They can significantly influence the organic results engagement.

We’ve added 3 useful features to SERPChecker to help you estimate the impact:

  1. SERP Features impact measures the possible impact of SERP features on organic results engagement on a scale from 1 to 5. The higher is the impact, the lower is the engagement.
  2. Visibility of the each organic search result (including SERP features) above the page fold measured using the most common screen resolution.
  3. CTR which may be affected by SERP features and their impact.
SERP features CTR

Screenshot 8: The impact of SERP features on the organic traffic engagement and CTR

Compare box (NEW)

With this feature you can easily compare your website with any of the competitors in Google SERP.

Enter your domain or URL, drag the Compare row where you need and find out how you stand.

Website comparison SEO

Screenshot 9: How to compare your website with competitors

Export feature

In case you plan to save your analysis results, just click on the blue button in the top-right corner “Export results” and download a CSV file. You can export all metrics or only the selected ones.

Screenshot 10: Exporting results in SERPChecker


That’s it, we are at the end of the guide. We hope you enjoyed the reading at least as much as we enjoyed the writing. Now you have all the information to perform a supercharged SERP analysis.

Didn’t find what you were looking for?

If you have any questions or tips what to include in the guide, feel free to share them in the comments below. In case you still have troubles using SERPChecker, don’t hesitate to ask via live chat or email.

  • Gill Huyton

    Thanks for the blog, is there a guide on how to understand the serpchecker metrics?

  • Andrej

    I would really love to have ability to export SERP metrics for the list of keywords with one click.

    • Hello Andrej,

      SERP metrics are calculated for URLs, not keywords. Or do you mean something else?


      • Andrej

        Yes, I mean something else.

        With SERP I mean all URLs that appear on the first page of Google and you evaluate that list by searching a specific keyword. So by processing the list of keywords you will have ~10 URLs for each keyword.

        You can build up a table with all these URLs combined with additional column containing a keyword for which the specific record have been evaluated. I do this now manually then I sort the data and deep analyze subset of URLs that I am particularly interested in.

        Also I would really love to see some additional “metrics” for URLs like some simple content analysis (word count, most used keywords, count H1,2,3 tags, …).

        Having ability to have all these information and be able to export it to CVS could save huge amount of time in competitive / niche research.

        What do you think ?


        • Thanks for the clarification. I must say, you’re the first to come with this, so thank you for the feedback 🙂

          The tool is primarily designed for analysis of researched keywords in KWFinder. To perform a deep SERP analysis for selected keywords. I think this is the majority of use cases. The point wasn’t to analyze SERPs for keyword lists. So we will analyze how users interact with the tool to see if this is something we can do in the future.

          When it comes to the additional “metrics” you mentioned, they are all part of on-page SEO analysis. There are specific tools for this that’s why we don’t plan to add these.

          Again, thanks for the feedback. We’ll think about it 🙂


          • Andrej

            Users don’t always know what they want or need ..

            What I am suggesting here is a option in export menu to export All SERP for selected keywords into CSV.

            It’s basically the same thing as your tool already do but you combine CSV files into one with additional keyword column. No big deal 🙂

            I get that you may not feel it’s a good thing for everyone, just think about it.
            I purchased your tool because competition based tools are just way to expensive for a blogger / advertiser like me, and those might be a significant part of your customer base (for the same reason).

            They also need to to competition research but they have to do it manually (or by using some other also expensive tool) by adding this function you can make it much more easy for them to get the data into their excel sheets. You can try adding this features and see if the people use it, if not you can remove it.

            For the on-page SEO analysis I get it there are tons of tools and I use them too but I have to analyse each URL one by one which is very time consuming, some expensive tools can do this but as I mentioned earlier it’s just not viable option for many people like me and also maybe for significant part of your user base. It’s just an idea, maybe you can come up with something even better to solve this problem .. just think about it 😉 ..

            I am software developer myself and sometimes little extra effort can bring ton of additional value for the user and attract more people on board thus making more money and growing your business.

            Best regards,


          • Hi Andrej,

            I totally agree! We always shape our tools to provide the best value for users. Many features came from feedback. We’ll discuss this idea within the team 🙂

            Once again, thanks for very useful feedback!


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  • Just discovered you guys’ site! OMG where have I been all these years? T_T

    • Hi Kimmy,

      You discovered us at the right time. Our package now includes 4 tools, make sure to try them all with your one account 🙂


  • Madeline R

    Thanks for this post! Can you explain what the significance is of the colors in the blocks for the various DA, PA, etc. metrics (pale red, green, and orange)?

    • Hi Madeline,

      Thanks! All metrics that have ranges are colored. Green color represents a low value while red means high. Orange is in the middle.

      Cheers 🙂

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