KWFinder guide

Category: KWFinder

This is a step-by-step KWFinder guide to get the best of your keyword research. Get familiar with basics, metrics, the SEO difficulty, or how to work with keyword lists.

We’ll go through these parts:

In case you don’t like reading that much, here’s a quick video guide that summarizes what’s in this guide:

Quick tip:
Don’t forget to check all KWFinder features and videos to see how they help you in keyword research.


KWFinder is a keyword research tool to find you hundreds of long-tail keywords with high search volume and low SEO difficulty. It’s really easy to use, with a user-friendly interface, and most importantly, with metrics to provide an instant help to your SEO efforts.

Go to KWFinder

Don’t forget to create your free account in case you haven’t done so yet.

Keyword research

Let’s say you are a car insurance provider and your main keyword is “car insurance”. Write the keyword to the search form and click on the green button “Find keywords”. If you’re logged in, you’ll be automatically redirected to

There are three keyword research options:

  1. Suggestions
  2. Autocomplete
  3. Questions

KWFinder online application tool

Screenshot 1: KWFinder app landing page

The screenshot below represents your screen when you are not logged in the “app” (the Analyse button is now blue).

Quick tip:
If you are a local business or targeting specific geo region, you should specify the location and language fields instead of using default values. These features will help you to narrow your targeting to a region or even city level worldwide and in more than 40 languages.


This is a very important part of the KWFinder guide.

As you can see in the screenshot below, “car insurance” is a “hard” keyword with SEO competition score 56 out of 100.

keyword research metrics in KWFinder

Screenshot 2: KWFinder metrics

Quick tip:
The keyword SEO difficulty (KD) is indicated on a scale from 0 to 100. This shows the keyword difficulty based on a comparison of keywords on a market-wide basis. Keep in mind that your unique difficulty may vary. As it depends on your SEO skills, it’s quite individual.

In the left panel, you will find other suggestions based on the main keyword. There are following metrics:

Trend – trend of search in the last 12 months

Search – average monthly search volume (exact match) in the last 12 months

CPC – average cost per click of the listed keyword

PPC – level of competition in PPC advertising (min = 0; max = 100)

KD – SEO difficulty of a keyword based on DA, PA, MR, MT of the pages on the first Google SERP (min = 0; max = 100)

How is the SEO difficulty calculated? At the beginning, we calculate the overall Link Profile Strength (LPS) for every page on the first page of Google SERP. It is based on the quality of the link profile and Moz metrics. Moreover, we take into consideration Domain Authority of each page. Once we have the LPS of every page, we generate an average of these, which represents the SEO difficulty. You’ll find detailed info in the article dedicated to the SEO difficulty.

The upper-right panel informs you about the SEO difficulty and graphically indicates search volumes during the last 12 months. Data is cached for 30 days.

Quick tip:
We calculate the keyword SEO difficulty in a real-time; don’t forget to click on the magnifier to get the latest data.

kwfinder realtime keyword difficulty

Screenshot 3: Real-time keyword difficulty

The upper part of the right screen displays the Keyword Difficulty gauge and 2 trend charts:

Monthly Search Volumes – historical search volumes starting from 2015 (depending on the keyword)

historical search volumes in KWFinder

Screenshot 4: Historical search trends

Interest Over Time – Google Trends chart with data starting from 2004 (depending on the keyword)

Google trends in KWFinder

Screenshot 5: Google Trends chart

The lower half of the right screen is all about Google SERP statistics and other important metrics calculated by Moz metrics.

keyword research SERP analysis

Screenshot 6: Google SERP and Moz metrics

Google SERP – the 1st page results from Google search for the selected keyword. The overall Link Profile Strength (LPS) is computed as the average of the SEO competitiveness of the top 10 pages in Google SERP. Red colour = big SEO competitiveness. Green colour = low SEO competitiveness.

DA – Domain Authority (developed by Moz) predicts how well a website will rank on search engines

PA – Page Authority (developed by Moz) predicts how well a specific page will rank on search engines

MR – MozRank of the URL represents a link popularity score reflecting the importance of any given website on the Internet.

MT – MozTrust of the URL is similar to MozRank, but rather than measuring link popularity, it measures trustworthiness of the link

Links – the number of external authority-passing links to the URL

FB – the number of Facebook shares for the URL

LPS – SEO competitiveness rank – the higher it is, the harder it is to compete (min = 0; max = 100)

EV – estimated visits per month on this SERP position

For advanced local Google SERP analysis based on 45+ SEO metrics, visit our other tool SERPChecker.


Are you looking for keywords that include specific terms or do you want to get rid of keywords with low search volume or high keyword difficulty? Click on the button “Results filter” and set the criteria that fits your needs.

NEW: We have included the “OR” “AND” options for “included” and “excluded” keywords so you can filter the results more precisely.

How to set up filter in KWFinder

Screenshot 7: Setting up a filter

Keyword lists management

Lists are a great way how to save your time and make keyword research effective. They allow you to keep and categorize the data.

Example: Your website consists of many categories or you have more websites, each with a different business field, etc. Lists will help you to keep the results in a clean and instantly usable form.

  1. Start with the main seed keyword related to your niche.
  2. Analyze the difficulty and other metrics of the keywords you are interested in.
  3. Metrics such as CPC or PPC help you to identify the commercial potential.

Quick tip:
For instance, your keyword has huge search volumes throughout the year but it’s because people want to find it on Wikipedia. It means that CPC and PPC will probably be very low and, therefore, there’s no commercial potential of the selected keyword. On top of that, it would be really hard to rank for that keyword.

  1. Select the keywords, and click on “Add to list” to create a new list or update existing one. If there are keywords already in one of your lists, you will see a grey star next to them. In the pop-up window you’ll have an option to “Create new list” or “Add to list”. You can also add the keyword to a list by clicking on the star.

    Screenshots 7 and 8: Adding keywords to lists (creating new lists)

  2. Keep on adding more keywords you are interested into your list.
  3. As we mentioned earlier, you can create your own filters. Set your own max/min limits for searches, the SEO difficulty or even type the keywords you would like to include or exclude.
  4. Deleting a list – Click on the “Lists” on the navigation bar at the top of the app to open the “Keyword lists” menu, find the list and click on the “Three dots” and then “Delete”.
    kwfinder list delete

    Screenshot 10: How to delete a list

  5. Deleting a keyword from the list – Click on the “Lists” as in the previous point and open one of the lists. Once done, select the keyword(s) and click on “Remove”. You can also export or delete the list once you open it.
kwfinder guide keyword lists

Screenshot 11: How to delete keywords from a keyword list

Multi-tabbed keyword research

Would you like to analyze more keywords at once or find more keywords related to your niche? It’s easy, right-click on the grey arrow next to the trend diagram and open it in a new tab.

kwfinder guide multi-tabbed keyword research

Screenshot 12: Multi-tabbed keyword research


Import your own keywords

You can import your own lists of keywords into KWFinder in various ways:

  • Write the keywords as separate tags
  • Upload your TXT or CSV file
  • Drag & drop your file
kwfinder guide keywords import

Screenshot 13: The keyword import feature

How many keywords can I import?

  • Basic plan: Import up to 200 keywords 100-times a day = 20,000 keywords
  • Premium plan: Import up to 700 keywords 500-times a day = 350,000 keywords
  • Agency plan: Import up to 700 keyword 1200-times a day = 840,000 keywords

Keep in mind that regular limits apply when analyzing the SEO difficulty and SERP results for the imported keywords.

Export your results

You can export the results in 2 ways:

  • From the “Suggestions” table
  • From keyword lists

Export from the “Suggestions” table

Select the keyword, click on “Export” and choose one of the 3 options.

kwfinder guide keywords export

Screenshot 14: How to export keywords from the “Suggestions” tab

Export from keyword lists

Click on the “Lists” on the navigation bar at the top of the app to open the “Keyword lists” menu, find the list and click on the “Three dots” and then “Export”. You can also export keywords from a list once you open one. For detailed screenshots, scroll back to “Keyword lists management”.

KWFinder guide conclusion

As we said at the very beginning of this article, KWFinder is really easy to use. All featured metrics, statistics, tricks & tips, and screenshots should help you to fully enjoy the tool and find the right keywords for your business.

Didn’t find what you were looking for?

All your opinions on the KWFinder guide, tips or questions are welcome and we’ll be happy to get in touch with you. Don’t hesitate to share your thoughts in the comments below. In case you still have troubles using KWFinder, don’t hesitate to ask via live chat or email.

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