KWFinder guide

Category: KWFinder

This is a step-by-step KWFinder guide to get the best of your keyword research. Get familiar with basics, metrics, the SEO difficulty, or how to work with keyword lists.

We’ll go through these parts:

In case you don’t like reading that much, here’s a quick video guide that summarizes what’s in this guide:

Quick tip:
Don’t forget to check all KWFinder features and videos to see how they help you in keyword research.


KWFinder is a keyword research tool to find you hundreds of long-tail keywords with high search volume and low SEO difficulty. It’s really easy to use, with a user-friendly interface, and most importantly, with metrics to provide an instant help to your SEO efforts.

Go to KWFinder

Don’t forget to create your free account in case you haven’t done so yet.

Keyword research

Let’s say you are a car insurance provider and your main keyword is “car insurance”. Write the keyword to the search form and click on the green button “Find keywords”. If you’re logged in, you’ll be automatically redirected to

There are three keyword research options:

  1. Suggestions
  2. Autocomplete
  3. Questions
KWFinder online application tool

Screenshot 1: KWFinder app landing page

The screenshot below represents your screen when you are not logged in the “app” (the Analyse button is now blue).

Quick tip:
If you are a local business or targeting specific geo region, you should specify the location and language fields instead of using default values. These features will help you to narrow your targeting to a region or even city level worldwide and in more than 40 languages.


This is a very important part of the KWFinder guide. As you can see in the screenshot below, “car insurance” is a “hard” keyword with SEO competition score 64 out of 100.

keyword research metrics

Screenshot 2: KWFinder metrics

Quick tip:
The keyword SEO difficulty (KD) is indicated on a scale from 0 to 100. This shows the keyword difficulty based on a comparison of keywords on a market-wide basis. Keep in mind that your unique difficulty may vary. As it depends on your SEO skills, it’s quite individual.

In the left panel, you will find other suggestions based on the main keyword. There are following metrics:

Trend – trend of search in the last 12 months

Search – average monthly search volume (exact match) in the last 12 months

CPC – average cost per click of the listed keyword

PPC – level of competition in PPC advertising (min = 0; max = 100)

KD – SEO difficulty of a keyword based on DA, PA, MR, MT of the pages on the first Google SERP (min = 0; max = 100)

How is the SEO difficulty calculated? At the beginning, we calculate the overall Link Profile Strength (LPS) for every page on the first page of Google SERP. It is based on the quality of the link profile and Moz metrics. Moreover, we take into consideration Domain Authority of each page. Once we have the LPS of every page, we generate an average of these, which represents the SEO difficulty. You’ll find detailed info in the article dedicated to the SEO difficulty.

The upper-right panel informs you about the SEO difficulty and graphically indicates search volumes during the last 12 months. Data is cached for 30 days.

Quick tip:
We calculate the keyword SEO difficulty in a real-time; don’t forget to click on the magnifier to get the latest data.

kwfinder realtime keyword difficulty

Screenshot 3: Real-time keyword difficulty

The lower half of the right panel belongs to Google SERP statistics and other important metrics calculated by Moz metrics.

keyword research SERP analysis

Screenshot 4: Google SERP and Moz metrics

Google SERP – the 1st page results from Google search for the selected keyword. The overall Link Profile Strength (LPS) is computed as the average of the SEO competitiveness of the top 10 pages in Google SERP. Red colour = big SEO competitiveness. Green colour = low SEO competitiveness.

DA – Domain Authority (developed by Moz) predicts how well a website will rank on search engines

PA – Page Authority (developed by Moz) predicts how well a specific page will rank on search engines

MR – MozRank of the URL represents a link popularity score reflecting the importance of any given website on the Internet.

MT – MozTrust of the URL is similar to MozRank, but rather than measuring link popularity, it measures trustworthiness of the link

Links – the number of external authority-passing links to the URL

FB – the number of Facebook shares for the URL

LPS – SEO competitiveness rank – the higher it is, the harder it is to compete (min = 0; max = 100)

Est. visits – estimated visits per month on this SERP position

For advanced Google SERP competitor analysis based on 45+ SEO metrics, visit our other tool SERPChecker.


Are you looking for keywords that include specific terms or do you want to get rid of keywords with low search volume or high keyword difficulty? Click on the button “Results filter” and set the criteria that fits your needs.

NEW: We have included the “OR” “AND” options for “included” and “excluded” keywords so you can filter the results more precisely.

How to set up filter in KWFinder

Screenshot 5: Setting up a filter

Keyword lists management

Lists are a great way how to save your time and make keyword research effective. They allow you to keep and categorize the data.

Example: Your website consists of many categories or you have more websites, each with a different business field, etc. Lists will help you to keep the results in a clean and instantly usable form.

  1. Start with the main seed keyword related to your niche.
  2. Analyze the difficulty and other metrics of the keywords you are interested in.
  3. Metrics such as CPC or PPC help you to identify the commercial potential.

Quick tip:
For instance, your keyword has huge search volumes throughout the year but it’s because people want to find it on Wikipedia. It means that CPC and PPC will probably be very low and, therefore, there’s no commercial potential of the selected keyword. On top of that, it would be really hard to rank for that keyword.

  1. Select the keywords, and click on “Add to list” to create a new list or update existing one. If there are keywords already in one of your lists, you will see a grey star next to them. In the pop-up window you’ll have an option to “Create new list” or “Add to list”. You can also add the keyword to a list by clicking on the star.

    Screenshots 6 and 7: Adding keywords to lists (creating new lists)

  2. Keep on adding more keywords you are interested into your list.
  3. As we mentioned earlier, you can create your own filters. Set your own max/min limits for searches, the SEO difficulty or even type the keywords you would like to include or exclude.
  4. Deleting a list – Click on the “Lists” on the navigation bar at the top of the app to open the “Keyword lists” menu, find the list and click on the “Three dots” and then “Delete”.
    kwfinder list delete

    Screenshot 8: How to delete a list

  5. Deleting a keyword from the list – Click on the “Lists” as in the previous point and open one of the lists. Once done, select the keyword(s) and click on “Remove”. You can also export or delete the list once you open it.
kwfinder guide keyword lists

Screenshot 9: How to delete keywords from a keyword list

Multi-tabbed keyword research

Would you like to analyze more keywords at once or find more keywords related to your niche? It’s easy, right-click on the grey arrow next to the trend diagram and open it in a new tab.

kwfinder guide multi-tabbed keyword research

Screenshot 10: Multi-tabbed keyword research


Import your own keywords

You can import your own lists of keywords into KWFinder in various ways:

  • Write the keywords as separate tags
  • Upload your TXT or CSV file
  • Drag & drop your file
kwfinder guide keywords import

Screenshot 11: The keyword import feature

How many keywords can I import?

  • Basic plan: Import up to 200 keywords 100-times a day = 20,000 keywords
  • Premium plan: Import up to 700 keywords 500-times a day = 350,000 keywords
  • Agency plan: Import up to 700 keyword 1200-times a day = 840,000 keywords

Keep in mind that regular limits apply when analyzing the SEO difficulty and SERP results for the imported keywords.

Export your results

You can export the results in 2 ways:

  • From the “Suggestions” table
  • From keyword lists

Export from the “Suggestions” table

Select the keyword, click on “Export” and choose one of the 3 options.

kwfinder guide keywords export

Screenshot 12: How to export keywords from the “Suggestions” tab

Export from keyword lists

Click on the “Lists” on the navigation bar at the top of the app to open the “Keyword lists” menu, find the list and click on the “Three dots” and then “Export”. You can also export keywords from a list once you open one. For detailed screenshots, scroll back to “Keyword lists management”.

KWFinder guide conclusion

As we said at the very beginning of this article, KWFinder is really easy to use. All featured metrics, statistics, tricks & tips, and screenshots should help you to fully enjoy the tool and find the right keywords for your business.

Didn’t find what you were looking for?

All your opinions on the KWFinder guide, tips or questions are welcome and we’ll be happy to get in touch with you. Don’t hesitate to share your thoughts in the comments below. In case you still have troubles using KWFinder, don’t hesitate to ask via live chat or email.

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  • Great guide. I’ve just started using Kwfinder and am loving it already!

  • hassan attia

    what about google play search ?

    • Thank you for the idea. We’ll think about in the future 🙂

  • Hello. I’ve recently purchased a year of KWF and I like it. I see you use language and country but you don’t mention search engines names. Is the search volumes always referred to the Google database?

    • Hello, we’re happy you like the tool. Yes, you are right, the data are based on Google volumes.

  • I’m new user and satisfied with your results. there is only one con that is it’s not helpful for free users. So extend it’s word limit for the free user…..

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  • Sandra

    I tried to test it, so if every search you won’t save in a list, you will loose it. And exporting file was not successful, so with first few tries i still haven’t a chance to really get to know it

    • Hello Sandra,
      We would love to help you with using the tool, but it’s a bit unclear to us. What do you mean by “you will lose it” ? If you would like to keep the results for further analysis or so, you can save the keywords by creating the lists, that’s how it works. Don’t hesitate to contact our support, we’ll be happy to help you with the export issue, as well. 🙂

  • You say “how to find more keywords related to your niche? click on the grey arrow near trends” I did that and all it does is pull up the Overview view on the right. How is this supposed to give me more keywords?

    • Hello Shimona,
      Once you click on the arrow, after a second or two the suggestions panel reloads with new related keywords altogether with the SERP panel. Just in case it doesn’t, please drop us an email to so we can help you 🙂

  • Mahmoud Fathy

    I don’t know what the **** is going on!!
    I tried many times to close my account there is no option for it .. removed my cards and still take payments for it.
    Worst company and support ever!

    I sent a mail in the last month to refund me and no one answered me!!!

    And today I paid again! What the hell!
    I stopped the **** automatic payments!

    I want a refund on February at least and please close my account!

    I’ll never recommend this service to anyone again.

  • An excellent tool, thank you!

    • Hello Ashley, thanks a lot! We’re glad that KWFinder is helpful for you.

  • Edy Chandra

    Hi Mangools Team,

    ONE major recommendation. Can you guys incorporate whether a certain keyword has Youtube video on the SERP?

    I saw a few KW tool has a function where they tell you if a keywords is meant for video ranking.

    It would be awesome.


    • Hi Edy,
      Thank you for the feedback. KWFinder isn’t primarily designed for YouTube keyword research but thank you for the recommendation, we get your point.

  • Mostafa Kamel

    hey, what about serpwatcher? when will it do ?

    • Hi Mostafa, we’re doing our best to publish the beta version of SERPWatcher in May.

  • One thing you don’t explain is where you get the Search Volume from. I am trying different tools and am opting for using 2 tools for my keyword research. I know the data can’t be 100% accurate, but to have an idea on how accurate the Search Volume is, I think it would be pretty nice to know how these volumes have been calculated.

    • Hello Nathan, thanks for asking.
      I believe our other article will answer you the best:

      • Almost. In the comments of that article there’s a hint about exact volumes from Google (still from the Keyword Planner somehow?) and data in your own database. I know Ahrefs uses clickstream data, which seems to be pretty accurate. Trying to find out how accurate KWFinder is because sometimes the volumes are quite different from Ahrefs…

        • Yes, it’s a common thing that various tools show different search volumes, not only KWFinder and Ahrefs. We don’t use clickstream data.

          • I know and completely understand. But I also try to understand how to use data from different tools. Google’s KWP is dead to me, since they combine plural and singular, synonyms or other (close) variants of a word. Not all the time, but that’s exactly why you can’t trust data from Google: because you just don’t know what data you get…

            And that’s also why I try to understand how tools that I use work. Or at least how they retreive their data, so I know what I am relying on 🙂

          • I completely understand your point. There are many tools on the market with features that others don’t have and vice versa. But at the end of the day it’s all about data relevancy. As far as I know, the two main models are the ones I mentioned in my previous comment: 1. Based on Google search volumes such us we provide in KWFinder with cleaning up the close variants 2. Clickstream data.


  • I just signed up to KWfinder, I thinkI will have great use of it!

    • Hi Sara,

      That’s perfect. Thank you and enjoy our other tools too 🙂

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  • Victor Volder

    I have some trouble maintaining the keyword list. I have made a list with keywords, then i send part of those keywords to my writer, but in the meantime i’m doing more keyword research and adding new keywords to this list. The problem however is that i’m adding the same keywords to the list and I can’t seem to find a way to filter them. I mean, how can i know of which keywords i have written articles for and which not?

    Maybe there’s a way to select them, using the star? But when i click on star nothing happens. Is there an easy way to remove duplicates and still can see which keywords I have written articles for?


    • Hi Victor,

      There are options how to achieve this:

      Set up a filter in KWFinder to display only those keyword suggestions that aren’t in any of your lists by clicking the option “Not in lists”. This way you won’t be able to see any duplicates.

      By the way, the duplicates aren’t added to a list even if you do so, it’s automatically checked by the tool.

      The star shows whether a keyword is currently in any list or not, just hover the mouse over it.

      When it comes to see which keyword you have written articles for, I’d recommend exporting your list and open it on table processor or google drive where you can edit it in a way that suits you best. In this case, you can create a column a check the keyword that you’ve already used.

      Hope this helps 🙂


  • Vendas Mini sites


    in relation to the text below:

    “Tip: For instance, your keyword has huge search volumes throughout the year but it’s because people want to find it on Wikipedia. It means that CPC and PPC will probably be very low and, therefore, there’s no commercial potential of the selected keyword. On top of that, it would be really hard to rank for that keyword”.

    I chose the keyword: COMO PERDER A TIMIDEZ ( Brazil ,in the tongue portuguese), with good monthly research, low difficulty and PPC 0.

    Does that mean it has no commercial potential?

    As PPC means level of competition in advertising, I thought that smaller would be the ideal.

    I’m desperate! I have already done two projects with this keyword because the competitiveness in advertising is low.

    I only now saw the article

    • Hi Vendas,

      No worries. Above all tools, you’re there to know what is your product and who’s interested in it. If the CPC and PPC are very low, the commercial potential can be low too but it doesn’t necessary mean it will be. It differs from keyword to keyword.

      Check the SERP for that keyword and who are your competitors to see whether you’re optimizing for a profitable keyword. You can do it in KWFinder but for a deep analysis, head over to SERPChecker.


  • White Cat Music

    Hi Maros,
    I just tried to contact support but they seem to be offline. I can’t use my account anymore. I can login but the apps shows a message saying “Lost connection”, and I can’t do anything. I tried everything but nothing works, logged out, logged in, tried several computers, always the same. I would greatly appreciate if someone can get back to me.

  • Muhammad Saqlain

    how to delete history!

    • Hi Muhammad,

      There’s no such option, it’s because we think it’s good to quickly get back to research from the past and it’s also based on the majority of feedback we receive.


  • GetItGoing

    The biggest complaint I have is the lack of the keyword difficulty data being available so often when returning search results. It’s not practical to have to click individually on a huge number of keywords when I have a list of hundreds of keywords, for example.

    Is there a way to resolve this? Other tools give the option of adding desired keywords to a list and then the metrics can be updated in mass before exporting, which is what I need.

    It’s incredibly slowing having to click each one individually.


    • Hi there,

      thank you for the feedback! It is not possible to show all the data for all keywords at once due to technical limitations. If we wanted to show the real-time keyword difficulty for all the keywords from the suggestion list at once, we would be forced to dramatically increase our prices.

      However, we are discussing a solution that would solve this issue and while not changing pricing 🙂 We have a lot of feedback from you, our users and the option of creating a list to calculate the difficulty is one of the possibilities.

      • GetItGoing

        Ok, thank you.

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  • jacklien

    How can i check keywords position of my site in individual country.

  • Thanks for this great and helpful post. It’s been really useful for me.

  • Shingo Sugiyama

    Hello. I have used Kwfinder for a year and enjoy it. But I have one question. I see a similar question before and understands that the search engine volume refers to Google data base. But although Google is banned in China, I see many search volumes in Chinese such as “Shanghai hotels” in native language. Please let me know which is correct. The volume includes all search engines or only Google data base.

    • Hi Shingo,

      Thanks for your question. Yes, our data are based on Google search volumes and we process them further to provide more precise numbers.

      It took a lot of googling but I still haven’t found a clear answer to your question. There used to be Google China for censored searches, then there are kind of separate search engines for Taiwan and Hong Kong, however, Google considers both locations as regions belonging to China so there are discrepancies.

      But as I mentioned, our search volumes are Google based and these depend on Google locations so I’m not able to clearly explain what’s their process behind getting the search volumes for China as the location.