KWFinder guide

Category: KWFinder

This is a step-by-step KWFinder guide to get the best of your keyword research. Get familiar with basics, metrics, the SEO difficulty, or how to work with keyword lists.

We’ll go through these parts:


If you have never worked with the tool, here’s a brief introduction: KWFinder is a keyword research tool to find you hundreds of long-tail keywords with high search volume and low SEO difficulty. It’s really easy to use, with a user-friendly interface, and most importantly, with metrics to provide an instant help to your activities.

Go to KWFinder

Don’t forget to create your free account in case you haven’t done so yet.

Keyword research

Here we go, let’s start the KWFinder guide with searching the keywords.

Let’s say you are a car insurance provider. Your main keyword will globally be “car insurance”. Write the keyword to the blank space and click on the red button “Analyze”. Once you logged in, you’ll be automatically redirected to

There are three keyword research options:

  1. Suggestions
  2. Autocomplete
  3. Questions.

Find out more about the Autocomplete and Questions features.

app kwfinder guide landing page

Screenshot 1: main screen

The screenshot below represents your screen when you are not logged in the “app” (the Analyse button is now blue).

kwfinder landing page guide seo

Screenshot 2: KWFinder landing page

Tip: If you are a local business or targeting specific geo region, you should specify the location and language fields instead of using default values. These features will help you to narrow your targeting to a region or even city level worldwide and in more than 40 languages.


This is extremely important part of the KWFinder guide. As you can see in the screenshot below, “car insurance” is a “hard” keyword with SEO competition score 66 out of 100.

kwfinder guide metrics

Screenshot 3: KWFinder metrics

Tip: The SEO competition for a particular keyword is indicated on a scale from 0 to 100. This shows the keyword difficulty based on a comparison of keywords on a market-wide basis. Keep in mind that the real difficulty may vary. As it depends on your SEO skills, it’s quite individual.

On the left panel, you will find other suggestions based on the main keyword. There are following metrics:

Trend – trend of search in the last 12 months

Search – average monthly search volume (exact match) in the last 12 months

CPC – average cost per click of the listed keyword

PPC – level of competition in PPC advertising (min = 0; max = 100)

DIFF – SEO difficulty of a keyword, based on SEO stats (DA, PA, MR, MT – we’ll talk about these in a short while) of the pages on the first Google SERP (min = 0; max = 100)

How is the SEO difficulty calculated? At the beginning, we calculate SEO rank for every page on the first page of Google SERP. This rank is mainly based on the quality of the link profile and Moz metrics. Moreover, we take into consideration Domain Authority (Moz) of each page. Once we have the rank of every page, we generate an average of these, which represents the SEO difficulty. You’ll find detailed info in an article dedicated to the SEO difficulty.

The upper-right panel informs you about the SEO difficulty and graphically indicates search volumes during the last 12 months. All data are cached for 30 days.

Tip: We calculate the keyword SEO difficulty in a real-time; don’t forget to click on the magnifier to get the latest data.

kwfinder guide real-time data

Screenshot 4: Real-time data magnifier

The lower half of the right panel belongs to Google SERP statistics and other important metrics calculated by well-known Moz metrics. Let’s take a look:

kwfinder guide serp metrics

Screenshot 5: Google SERP and Moz metrics

Google SERP – top results from Google search for the selected keyword. Overall SEO score is computed as the average of the SEO competitiveness of the top 10 pages. Red colour = big SEO competitiveness. Green colour = low SEO competitiveness.

DA – Domain Authority (developed by Moz) predicts how well a website will rank on search engines

PA – Page Authority (developed by Moz) predicts how well a specific page will rank on search engines

MR – MozRank of the URL represents a link popularity score reflecting the importance of any given website on the Internet.

MT – MozTrust of the URL is similar to MozRank, but rather than measuring link popularity, it measures trustworthiness of the link

Links – the number of external authority-passing links to the URL

FB – the number of Facebook shares for the URL

G+ – the number of Google+ shares for the URL

Rank – SEO competitiveness rank – the higher it is, the harder it is to compete. (min = 0; max = 100)

Est. visits – estimated visits per month on this SERP position

For detailed information about Google SERP and other valuable SEO metrics, go to our other tool SERPChecker. Moreover, you will be able to check your competitors’ SEO metrics in Google SERP and see their strengths and weaknesses thanks to 49+ SEO metrics (Moz, Majestic, social).

Tip: You can make your own filters of your results by clicking on the “Results filter” button. If you have your own list of  keywords, you can always import them to see all the statistics.

kwfinder guide filter

Screenshot 6: Setting up a filter

Working with lists

The KWFinder guide is a great opportunity to introduce you to keyword lists. Lists are a great way how to save your time and make your work effective. Lists allow you to keep and categorise the data.

Example: Your website consists of many categories or you have more websites, each with a different business field, etc. Lists will help you to keep the results in a clean and instantly usable form.

  1. Start with the main seed keyword related to your niche/business.
  2. Analyse the difficulty and other metrics for the keywords you are interested in.
  3. Metrics such as CPC or PPC help you to identify the commercial potential of the chosen keywords.

Tip: For instance, your keyword has huge search volumes throughout the year but it’s because people want to find it on Wikipedia. It means that CPC and PPC will probably be very low and, therefore, there’s no commercial potential of the selected keyword. On top of that, it would be really hard to rank for that keyword.

  1. Select the keywords, create a new list, and name it according to your needs. If there are keywords already in one of your lists, you will see a grey star next to them.
    kwfinder guide select keywords

    kwfinder guide add keywords to list create list

    Screenshots 7 and 8: Adding keywords to lists (creating new lists)

  2. Keep on adding more keywords you are interested into your list.
  3. As we mentioned earlier, you can create your own filters. Set your own max/min limits for searches, the SEO difficulty or even type the keywords you would like to include or exclude.
  4. Deleting a keyword from the list – Click on the “Lists” in the top left corner, then click on the grey button “Manage”, hover the mouse over a keyword you would like to delete and on the right there will appear another grey button “Delete”. You can also rename the lists by click on the current name of it.
kwfinder guide delete keyword from list

Screenshot 9: How to delete a keyword from the list

Multi-tabbed keyword research

Would you like to analyze more keywords at once or find more keywords related to your niche? It’s easy, right-click on the grey arrow next to the trend diagram and open it in a new tab.

kwfinder guide multi-tabbed keyword research

Screenshot 10: Multi-tabbed keyword research

Get inspired by our article – Keyword lists: The easiest way to keep things organized.

Import your own keywords

You can import your own lists of keywords into KWFinder in various ways:

  • write the keywords as separate tags
  • upload your TXT or CSV file
  • drag & drop your file
kwfinder guide keywords import

Screenshot 11: The keyword import feature

These are the limitations when using the import feature:

  • Basic plan: Import up to 200 keywords 100-times a day = 20,000 keywords
  • Premium plan: Import up to 700 keywords 500-times a day = 350,000 keywords

Keep in mind that regular limits apply when inspecting the SEO difficulty and SERP results for the imported keywords.

Export your results

We reached the final part of the KWFinder guide. Your searches represent a great value for your business, so it would be wise to save them for the future.

Once you would like to export your lists, click on the “Lists” at the very top of the page, choose the one and click on the “Export”.

kwfinder guide list export

Screenshot 12: Exporting a keyword list

Besides exporting lists you can also export selected keywords from the “Suggestions” table. You can also copy them to clipboard or export a CSV file.

kwfinder guide keywords export

Screenshot 13: Keywords export from the table

KWFinder guide conclusion

As we said at the very beginning of this article, KWFinder is really easy to use. All featured metrics, statistics, tricks & tips, and screenshots should help you to fully enjoy the tool and find the right keywords for your business.

You can also check some of the KWFinder reviews:

Go to KWFinder

All your opinions on the KWFinder guide, tips or questions are welcome and we’ll be happy to get in touch with you. Don’t hesitate to share your thoughts in the comments below or drop us an email.

  • Pingback: KWFinder – A great Google Keyword Planner alternative - mangools blog()

  • Great guide. I’ve just started using Kwfinder and am loving it already!

  • hassan attia

    what about google play search ?

    • Thank you for the idea. We’ll think about in the future 🙂

  • Hello. I’ve recently purchased a year of KWF and I like it. I see you use language and country but you don’t mention search engines names. Is the search volumes always referred to the Google database?

    • Hello, we’re happy you like the tool. Yes, you are right, the data are based on Google volumes.

  • I’m new user and satisfied with your results. there is only one con that is it’s not helpful for free users. So extend it’s word limit for the free user…..

  • Pingback: Keyword lists: The easiest way to keep things organized - mangools blog()

  • Sandra

    I tried to test it, so if every search you won’t save in a list, you will loose it. And exporting file was not successful, so with first few tries i still haven’t a chance to really get to know it

    • Hello Sandra,
      We would love to help you with using the tool, but it’s a bit unclear to us. What do you mean by “you will lose it” ? If you would like to keep the results for further analysis or so, you can save the keywords by creating the lists, that’s how it works. Don’t hesitate to contact our support, we’ll be happy to help you with the export issue, as well. 🙂

  • You say “how to find more keywords related to your niche? click on the grey arrow near trends” I did that and all it does is pull up the Overview view on the right. How is this supposed to give me more keywords?

    • Hello Shimona,
      Once you click on the arrow, after a second or two the suggestions panel reloads with new related keywords altogether with the SERP panel. Just in case it doesn’t, please drop us an email to so we can help you 🙂

  • Mahmoud Fathy

    I don’t know what the **** is going on!!
    I tried many times to close my account there is no option for it .. removed my cards and still take payments for it.
    Worst company and support ever!

    I sent a mail in the last month to refund me and no one answered me!!!

    And today I paid again! What the hell!
    I stopped the **** automatic payments!

    I want a refund on February at least and please close my account!

    I’ll never recommend this service to anyone again.

  • An excellent tool, thank you!

    • Hello Ashley, thanks a lot! We’re glad that KWFinder is helpful for you.

  • Edy Chandra

    Hi Mangools Team,

    ONE major recommendation. Can you guys incorporate whether a certain keyword has Youtube video on the SERP?

    I saw a few KW tool has a function where they tell you if a keywords is meant for video ranking.

    It would be awesome.


    • Hi Edy,
      Thank you for the feedback. KWFinder isn’t primarily designed for YouTube keyword research but thank you for the recommendation, we get your point.

  • Mostafa Kamel

    hey, what about serpwatcher? when will it do ?

    • Hi Mostafa, we’re doing our best to publish the beta version of SERPWatcher in May.

  • One thing you don’t explain is where you get the Search Volume from. I am trying different tools and am opting for using 2 tools for my keyword research. I know the data can’t be 100% accurate, but to have an idea on how accurate the Search Volume is, I think it would be pretty nice to know how these volumes have been calculated.