SERPWatcher guide

Welcome to a step-by-step SERPWatcher guide where you’ll learn how to get the best of rank tracking. Read this guide and enjoy SERPWatcher’s data in a user-friendly interface.


In case you don’t like reading that much, here’s a quick video guide that sums up this guide:

Quick tip:
Don’t forget to check all SERPWatcher features and videos to see how they help you in rank tracking.

Go to SERPWatcher


Are you new to rank tracking? Read the “What is rank tracking?” article which is part of our SEOpedia.

SERPWatcher is a rank tracking tool built with a focus on effectivity and ease of use. Rank tracking is no longer only about keyword positions tracking with daily updates. That’s why the tool offers many useful features for tracking the overall progress:

  • Dominance Index
  • Estimated visits
  • Desktop/mobile segmentation
  • Interactive shared reports
  • Scheduled email reports and alerts
  • Localized results
  • Top rankers and outrankers
  • Keyword position flow
  • Keyword position distribution
  • Integration with KWFinder and SERPChecker

You can track:

  • 200 keywords in the Basic plan
  • 700 keywords in the Premium pan
  • 1500 keywords in the Agency plan

You can split the keywords into an unlimited number of domains.

In case you use the free plan, you’ll get access to interactive SERPWatcher DEMO trackings where you’re able to test all the features.

The demo trackings are real domains with real keywords. Therefore, they come with real and daily updated data. Same as in your own tracking. You can experience how creating a new tracking works as well.


Just log into your mangools account and you’ll land on the “Add new tracking” page. If you already have created tracking(s), you’ll land on the “Trackings” page.

Add new tracking

Setting up a new tracking is very easy:

  1. Type in the domain you want to track
  2. Select the desired location – country, region, state, city
  3. Choose between desktop or mobile search results
  4. Add keywords to track
  5. Hit the green button “Start tracking”

Add keywords in multiple ways:

  • Write them manually
  • Import them from your existing KWFinder keyword list
  • Add from a TXT or CSV file (one keyword per line)
  • Drag & drop a TXT or CSV file (one keyword per line)
  • Copy/paste them from anywhere

There’s also an option to add more or delete keywords later when the tracking is active.

keyword position tracking tool

Screenshot 1: How to set up a new tracking in SERPWatcher

Trackings page

This page shows all trackings with basic information and the Dominance Index progress. To visit the section, click on “Trackings” in the header area of the app. To open a tracking, click anywhere on the white tab area.

It’s basically an overview of all tracked domains with options to clone or delete the tracking by clicking on the three dots menu in the upper-right corner of each tracking tab. You can switch between desktop and mobile results here as well.

If you want to create a new tracking, click on the green button “Add new tracking”.

rank tracking tool multiple domains

Screenshot 2: The trackings page

Quick tip:
When you’re cloning the tracking to start tracking another type of search results (desktop/mobile), all keywords added to both trackings will be counted as 2 tracked keywords. This is caused by getting 2 different SERPs for 1 keyword.

Another option to find the trackings or create a new tracking is from the “Dashboard”.

Screenshot 3: Create a new tracking and manage trackings for the Dashboard


The SERPWatcher dashboard is designed to provide all data on one screen thanks to a two-column interface.

The left column

The left column is dedicated to keywords, position changes, and search volumes.

You can select from the desktop or mobile view to see both results immediately.

mobile results rank tracking tool

Screenshot 4: Desktop vs. mobile results switcher

Keyword positions and changes

The chart comes with the “Yesterday” (current) position of a keyword, “Change”, the “Avg”, the “Best” position and the search volume.

google keyword position checker

Screenshot 5: Keyword positions and changes


The data is based on the selected time frame. In other words, the results change as you select different time frames.

You can select your own time period or select one of the default ones.

Screenshot 6: Setting the time frames in SERPWatcher

Keyword export

Would you like to export the tracked keywords? No problem. Tick the ones of your interest and click on the blue button “Export” right below the table.

You can choose from “Copy to clipboard”, “CSV Export”, or “CSV export with metrics”.

SERPWatcher guide keyword export

Screenshot 7: Keyword export feature


When you want to see specific keywords, the filter feature is handy. Just click on the button “Filter keywords” right above the keywords table. There are plenty of options to choose from. Once done, click on the green button “Set filter”.

SERPWatcher guide mangools

Screenshot 8: Filter

The right column

This is the place where you’ll find all the metrics and charts.

Dominance Index

The Dominance Index is an aggregated metric that represents the organic traffic share based on current positions and weights of the keywords.

It’s indicated on a scale from 0 to 100. The higher the value, the more you dominate the organic traffic.

SERPWatcher dominance index

Screenshot 9: The Dominance Index

Biggest changes

There are two tables with top rankers and top outrankers with their current position, its change and the Estimated visits change.

This way, you’ll get a quick insight into top changes of the tracking. SERPWatcher sorts the numbers by the Estimated visits change.

top ranking keywords

Screenshot 10: Biggest changes

Keyword position flow

Yet another global and useful report. It represents how many keywords of the tracking went up, went down, or remained unchanged.

SERPWatcher keyword position flow

Screenshot 11: Keyword position flow

Estimated visits per month

We’ve introduced the metric in our other tool, KWFinder. The calculation is based on the average CTR of the current SERP position of a particular keyword.

Let’s say “keyword A” is on 1st position. The avg. CTR for this keyword on 1st position is 0,30%. The monthly search volume of this keyword is 10,000. The Estimated visits per month for “keyword A” on 1st position will then be 3000.

Screenshot 12: The Estimated Visits metric chart

Keyword position distribution

This is the count and percentage of keywords in 6 various position categories. We use graphics to display the data so you’ll obtain an overall view how well the tracking stands.

Keyword position SERPWatcher

Screenshot 13: Keyword position distribution

The data of all metrics are based on the selected time frame. In other words, they change as you select different time frames.

Keyword detail

The keyword detail brings a precise view on a selected keyword with many features:

  • Add/remove or create tags
  • Detailed position history chart
  • Indexed URL
  • SERP snapshot of the keyword
  • Keyword overview
  • Open in KWFinder for keyword research purposes
  • Open in SERPChecker for an in-depth SERP analysis
  • Delete the keyword

To open the keyword detail, click on any tracked keyword. You can close it by clicking on the button “Close” in the upper-right corner.

SERPWatcher keyword detail

Screenshot 14: Keyword detail in SERPWatcher


Tags keep things organized. Keywords tracked in one tracking are usually a mix of various categories, such as website sections. Agencies, e-shops, more complex websites, or blogs are great examples.

By using tags, you can group the keywords into various categories of your choice.

Tags management

Generally, you can use tags from:

  1. Clicking on the blue button “Tags” under the left column when at least one keyword is selected
  2. The keyword detail
SERPWatcher guide tags

Screenshot 15: How to add or remove tags from keywords

Add/remove a tag from keyword

To add tag(s) to a keyword, click on blue button “Add”. To remove tag(s) from a keyword, click on “Remove” in the left column or on “X” in the tag area in the “Keyword detail”.

Create a new tag

When you click on “Create new tag…” it will guide you through. Write down the name of the tag, choose the color and hit the green button “Create tag”.

SERPWatcher SEO tool

Screenshot 16: How to create a new tag

Delete or rename a tag

Open the Manage tags menu by clicking on the gear wheel showed in the “Tags management screenshot” or from the upper-right corner of the tracking as showed in the screenshot below.

SERPWatcher manage tags

Screenshot 17: Manage tags menu

In this menu, you can see all tags, rename or delete them.

Screenshot 18: How to delete or rename tags

To make it easier for you, there are tag squares next to each keyword in the left column of the dashboard so you can immediately find whether a keyword belongs to one of the tag groups. What’s more, you can you can review tagged keywords by using the “Filter” feature.

Reports and alerts

Reporting is an inevitable part of SERPWatcher. One of the main aims of the tool is to make position tracking a time-effective SEO activity. That’s why we came up with interactive online reports instead of out-of-date PDF files. Besides saving time, it helps the environment.

How to share tracking

Sharing a report is a two-click effort. While in the dashboard, click on the green button “Share tracking” in the upper-right corner.

rank tracking online reports

Screenshot 19: How to share SERPWatcher interactive reports

A window will appear. Copy the link or directly open the report by clicking on the blue icon with an arrow. This is how you can share the tracking with your clients, colleagues or anyone else.

SERPWatcher sharing tracking and report

Screenshot 20: Online report settings

SERPWatcher online reports are interactive. Everyone with the link has access to:

  • Keyword positions and changes
  • Keyword details
  • Filter
  • All the metrics and charts

What’s more, users can adjust the main time frame to identify how the tracking evolves in time.

Setting up automatic reports & alerts

Click on the blue button “Reports & Alerts” in the upper-right corner.

SERPWatcher rank tracking reports and alerts

Screenshot 21: Automatic reports & alerts

Right after, click on the “green plus” to start creating a new report. Follow these steps:

  1. Select “Weekly” or “Monthly”
  2. Add recipients
  3. Name the report
Automatic report rank tracking SEO tool

Screenshot 22: Setting up automatic reports

When creating a new alert, click on the “green plus” again. Follow these steps:

  1. Select the “Alert” option
  2. Pick the trigger(s) of your interest
  3. Add recipients
  4. Name the alert
Position tracking alerts

Screenshot 23: Setting up automatic alerts

screenshot of example email report

Didn’t find what you were looking for?

That’s it. We’ve come to an end of the SERPWatcher guide. If you have any questions or tips what to include in the guide, feel free to share them in the comments below. In case you still have troubles using SERPWatcher, don’t hesitate to ask via live chat or email.

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