How we made it to Google featured snippets

Two of our blog posts recently made it to Google featured snippets. The funny part is we didn’t write them with such intentions. Of course, it’s superb when the content we produce is in the snippets. Anyhow, it was a surprise so we immediately started inspecting what’s hiding behind the curtain. We’ve discovered a lot … Continue reading How we made it to Google featured snippets

Content Marketing: What should I write about?

It’s already too late to provide good enough content in the world of content marketing. Nobody is interested in good enough blog posts, infographics or product pages. “How to…” and “XX tips how to…” articles are still popular, however, people get bored of reading recycled content. It’s nothing new that almost each marketing channel performs … Continue reading Content Marketing: What should I write about?

SEO Academy for beginners part 5: How to do keyword research

Creating content without keyword research doesn’t pay off. You’ll lose a lot of time and website traffic. Keyword research is a natural part of content creation. You’ll be forced to do it anyway. It guides you what people search for, who are your competitors and how hard is to compete with them. It’s a navigation, … Continue reading SEO Academy for beginners part 5: How to do keyword research

5 SEO myths you should ignore in 2017

A dynamic field, such as SEO keeps changing all the time in such a way that it is rather difficult to keep track. Google keeps everyone on their toes with improvements to their algorithm, such as the major Penguin update from September 2016, which represents a clear break towards rewarding high-quality websites in search results. … Continue reading 5 SEO myths you should ignore in 2017

How we measure content marketing success

Is our content marketing strategy working? A question we ask ourselves at Mangools many times. There are multiple perspectives when talking about content marketing performance. This a case study of how we measure content marketing success. First, you have to define goals, which reflect with your overall marketing and business goals. Being able to set … Continue reading How we measure content marketing success

SEO Academy for beginners part 4: Content & SEO

Content & SEO. Two different things or one ideal couple? A lot of people think SEO and content are separate players. Well, they aren’t. They perfectly complement each other. SEO is all about content and content is all about SEO. There are still blog posts on how perfect content doesn’t need SEO or why content … Continue reading SEO Academy for beginners part 4: Content & SEO

SEO Academy for beginners part 3: On-page and technical SEO

On-page SEO includes quite a long checklist of tasks to do. A few years ago, on-page factors meant meta tags, headlines structure, content stuffed with repetitive keywords and optimized images. These were meant to achieve high rankings in search results. From those times, search engine algorithms went a long way and became more sophisticated. Don’t … Continue reading SEO Academy for beginners part 3: On-page and technical SEO

How to build unique social brand voice with these strategies

Social commerce is on the rise, and developing your brand voice has never been more important for your social platforms. Here’s how you can build a unique voice to stand out amongst your competition and capture the attention of your target consumers on a personal level. Building a unique brand voice not only helps you … Continue reading How to build unique social brand voice with these strategies