SERPWatcher guide

Category: SERPWatcher

We recently launched SERPWatcher, our brand new rank tracking tool!

Welcome to a step-by-step SERPWatcher guide where you’ll learn how to get the best of rank tracking. Read this guide and enjoy SERPWatcher’s data in a user-friendly interface.


Go to SERPWatcher


SERPWatcher is a rank tracking tool built with a focus on effectivity and ease of use. Besides keyword positions tracking with daily updates, it comes with many useful features:

  • Tracking overall progress with one key metric the Dominance Index
  • Estimated visits
  • Desktop/mobile segmentation
  • Innovative online reports
  • Localized results
  • Top rankers and outrankers
  • Keyword position flow
  • Keyword position distribution
  • Integration with KWFinder and SERPChecker

You can track 200 keywords with the Basic plan and 700 keywords with the Premium plan. You can split the keywords into an unlimited number of domains.

In case you use the free plan, you’ll get access to interactive SERPWatcher DEMO trackings where you’re able to test all the features.

The demo trackings are real domains with real keywords. Therefore, they come with real and daily updated data. Same as in your own tracking. You can experience how creating a new tracking works as well.


Just log into your mangools account and you’ll land on the “Add new tracking” page. If you already have created tracking(s), you’ll land on the “Trackings” page.

Add new tracking

Setting up a new tracking is very easy:

  1. Type in the domain you want to track
  2. Select the desired location – country, state, or even a city
  3. Choose between desktop or mobile search platform
  4. Add keywords to track
  5. Hit the green button “Start tracking”

Add keywords in multiple ways:

  • write them manually
  • import them from your existing KWFinder lists
  • add from a TXT or CSV file (one keyword per line)
  • drag & drop a TXT or CSV file (one keyword per line)
  • copy/paste them from anywhere

There’s also an option to add more or delete keywords later when the tracking is active.

keyword position tracking tool

Screenshot 1: How to set up a new tracking in SERPWatcher

Trackings page

This page shows all trackings with basic information and the Dominance Index progress. To visit the section, click on “Trackings” in the header area of the app. To open a tracking, click anywhere on the white tab area.

It’s basically an overview of all tracked domains with options to clone or delete the tracking by clicking on the three dots menu in the upper-right corner of each tracking tab.

You can create a new tracking here as well. Click on the green button or the white box area “Add new tracking”.

rank tracking tool multiple domains

Screenshot 2: The trackings page

Another option to find the trackings or create a new tracking is from the “Dashboard”.

Screenshot 3: Create a new tracking and manage tracking for the Dashboard


The SERPWatcher dashboard is designed to provide all data on one screen thanks to a two-column interface.

The left column

The left column is dedicated to keywords, position changes, and search volumes. There are two options for viewing the table of tracked keywords:

  • Overview (by default)
  • Time frames


The overview comes with the “Yesterday” (current) position of a keyword, “Change”, the “Avg” and the “Best” position.

keyword tracking guide

Screenshot 4: The keyword overview

Time frames

Here you can see the position progress in 3 different “sub time frames” based on the main selected time frame.

Screenshot 5: Keyword progress in time frames

The data in both tables are based on the main time frame. In other words, they change as you select different main time frames.

You can select your own time period or select one of the predefined ones.

SERPWatcher guide

Screenshot 6: Setting the time frames in SERPWatcher

Keyword export

Would you like to export the tracked keywords? No problem. Tick the ones of your interest and click on the blue button “Export” right below the table.

You can choose from “Copy to clipboard”, “CSV Export”, or “CSV export with metrics”.

SERPWatcher guide keyword export

Screenshot 7: Keyword export feature


When you want to see specific keywords, the filter feature is handy. Just click on the button “Filter keywords” right above the keywords table. There are plenty of options to choose from. Once done, click on the green button “Set filter”.

SERPWatcher guide mangools

Screenshot 8: Filter

The right column

This is the place where you’ll find all the metrics and charts.

Dominance Index

The Dominance Index is an aggregated metric that represents the organic traffic share based on current positions and weights of the keywords.

It’s indicated on a scale from 0 to 100. The higher the value, the more you dominate the organic traffic.

SERPWatcher dominance index

Screenshot 9: The Dominance Index

Biggest changes

There are two tables with top rankers and top outrankers with their current position, its change and the Estimated visits change.

This way, you’ll get a quick insight into top changes of the tracking. SERPWatcher sorts the numbers by the Estimated visits change.

top ranking keywords

Screenshot 10: Biggest changes

Keyword position flow

Yet another global and useful report. It represents how many keywords of the tracking went up, went down, or remained unchanged.

SERPWatcher keyword position flow

Screenshot 11: Keyword position flow

Estimated visits per month

We’ve introduced the metric in our other tool, KWFinder. The calculation is based on the average CTR of the current SERP position of a particular keyword.

Here’s a simplified example for illustration:

Let’s say “keyword A” is on 1st position. The avg. CTR for this keyword on 1st position is 0,30%. The monthly search volume of this keyword is 10,000. The Estimated visits per month for “keyword A” on 1st position will then be 3000.

Screenshot 12: The Estimated Visits metric chart

Keyword position distribution

This is the count and percentage of keywords in 6 various position categories. We use graphics to display the data so you’ll obtain an overall view how well the tracking stands.

Keyword position SERPWatcher

Screenshot 13: Keyword position distribution

The data of all metrics are based on the selected time frame. In other words, they change as you select different time frames.

Keyword detail

The keyword detail brings a precise view on a selected keyword with many features:

  • Add/remove or create tags
  • Detailed position history chart
  • Indexed URL
  • SERP snapshot of the keyword
  • Keyword overview
  • Open in KWFinder for keyword research purposes
  • Open in SERPChecker for an in-depth SERP analysis
  • Delete the keyword

To open the keyword detail, click on any tracked keyword. You can close it by clicking on the button “Close” in the upper-right corner.

SERPWatcher keyword detail

Screenshot 14: Keyword detail in SERPWatcher


Tags keep things organized. Keywords tracked in one tracking are usually a mix of various categories, such as website sections. Agencies, e-shops, more complex websites, or blogs are great examples.

By using tags, you can group the keywords into various categories of your choice.

Tags management

Generally, you can use tags from:

  1. Clicking on the blue button “Tags” under the left column when at least one keyword is selected
  2. The keyword detail
SERPWatcher guide tags

Screenshot 15: How to add or remove tags from keywords

Add/remove a tag from keyword

To add tag(s) to a keyword, click on blue button “Add”. To remove tag(s) from a keyword, click on “Remove” in the left column or on “X” in the tag area in the “Keyword detail”.

Create a new tag

When you click on “Create new tag…” it will guide you through. Write down the name of the tag, choose the color and hit the green button “Create tag”.

SERPWatcher SEO tool

Screenshot 16: How to create a new tag

Delete or rename a tag

Open the Manage tags menu by clicking on the gear wheel showed in the “Tags management screenshot” or from the upper-right corner of the tracking as showed in the screenshot below.

SERPWatcher manage tags

Screenshot 17: Manage tags menu

In this menu, you can see all tags, rename or delete them.

Screenshot 18: How to delete or rename tags

To make it easier for you, there are tag squares next to each keyword in the left column of the dashboard so you can immediately find whether a keyword belongs to one of the tag groups.
What’s more, you can you can review tagged keywords by using the “Filter” feature.

Reports and alerts

Reporting is an inevitable part of SERPWatcher. One of the main aims of the tool is to make position tracking a time-effective SEO activity. That’s why we came up with interactive online reports instead of out-of-date PDF files. Besides saving time, it helps the environment.

Share report

Sharing a report is a two-click effort. While in the dashboard, click on the green button “Share report” in the upper-right corner.

Screenshot 19: How to share SERPWatcher interactive reports

A window with two options will appear. Select either “Keyword list only” for keywords and their details or “Keyword list + Overview” for a fully loaded report.

SERPWatcher online report

Screenshot 20: Online report settings

When ready, click on “Copy to clipboard” and send the link to anyone of your interest. For example, your clients. You can also review the report if you click on the blue icon with an arrow.

SERPWatcher online reports are interactive. Everyone with the link has access to:

  • Tracked keywords
  • Keyword details
  • Filter
  • Time frames and overview
  • All the metrics and charts

What’s more, they can adjust the main time frame to identify how the tracking evolves in time.

Setting up automatic reports & alerts

Click on the blue button “Reports & Alerts” in the upper-right corner.

SERPWatcher rank tracking reports and alerts

Screenshot 21: Automatic reports & alerts

Right after, click on the “green plus” to start creating a new report. Follow these steps:

  1. Select “Weekly” or “Monthly”
  2. Pick “Keyword list + Overview” or “Keyword list only”
  3. Add recipients
  4. Name the report
Automatic report rank tracking SEO tool

Screenshop 22: Setting up automatic reports

When creating a new alert, click on the “green plus” again. Follow these steps:

  1. Select the “Alert” option
  2. Pick the trigger(s) of your interest
  3. Add recipients
  4. Name the alert
Position tracking alerts

Screenshot 23: Setting up automatic alerts

That’s it. We’ve come to an end of the SERPWatcher guide. If you have any questions or tips what to include in the guide, feel free to share them in the comments below.

Go to SERPWatcher