SEO Academy for beginners part 5: How to do keyword research

Creating content without keyword research doesn’t pay off. You’ll lose a lot of time and website traffic. Keyword research is a natural part of content creation. You’ll be forced to do it anyway. It guides you what people search for, who are your competitors and how hard is to compete with them. It’s a navigation, … Continue reading SEO Academy for beginners part 5: How to do keyword research

SEO Academy for beginners part 4: Content & SEO

Content & SEO. Two different things or one ideal couple? A lot of people think SEO and content are separate players. Well, they aren’t. They perfectly complement each other. SEO is all about content and content is all about SEO. There are still blog posts on how perfect content doesn’t need SEO or why content … Continue reading SEO Academy for beginners part 4: Content & SEO

SEO Academy for beginners part 3: On-page and technical SEO

On-page SEO includes quite a long checklist of tasks to do. A few years ago, on-page factors meant meta tags, headlines structure, content stuffed with repetitive keywords and optimized images. These were meant to achieve high rankings in search results. From those times, search engine algorithms went a long way and became more sophisticated. Don’t … Continue reading SEO Academy for beginners part 3: On-page and technical SEO

SEO Academy for beginners part 2: Search engines

Welcome to SEO Academy part 2. This time we’ll take a closer look at the search engines, how they work, how people use them and what are the ranking factors. How search engines work Search engines consist of three main ingredients: crawling indexing picking the results Crawling Crawling or spidering means scanning the website, its … Continue reading SEO Academy for beginners part 2: Search engines

SEO Academy for beginners part 1: SEO basics

Are you new to SEO? Are you wondering how it works and what matters most in 2017? You’re at the right place. We’re launching a series of SEO guides for beginners. Welcome to the SEO Academy! Part 1 is an introduction, so let’s start from the bottom. We’ll cover basic SEO terms to obtain a … Continue reading SEO Academy for beginners part 1: SEO basics