Competitor rank tracking: Keep an eye on competitors’ rankings

Stay ahead of competitor moves in the SERPs

Track your rankings next to competitor domains with daily updates, so you always know who’s gaining, who’s slipping, and where you can win next. Monitor desktop/mobile results and specific locations to make decisions based on real SERP data.

Track multiple competitors in one place

Add competitor domains (and yours) to SERPWatcher and compare ranking performance across the exact same keyword set.

Track the most important keywords in your niche and see how each website is performing in Google Search side by side.

See what changed and why

Quickly spot when a competitor gains an advantage. Check performance for specific keywords, see which URL is ranking, and whether they show up in SERP features like featured snippets.

Get scheduled updates and instant alerts

Receive weekly or monthly updates on competitor ranking changes, and get instant alerts when a bigger shift happens.

React quickly when competitors move up (or drop) and adjust your SEO priorities in time.

Create client-ready competitor ranking reports

Share interactive, white-label ranking reports in the browser, or connect to Looker Studio to build dashboards around keywords, ranking URLs, positions, and changes, then share them with clients or your team.

Start tracking competitors’ rankings now.

Competitor rank tracking is simple: create your account, pick the right keywords, add competitor domains, and you’ll start seeing daily ranking movements almost immediately.

1. Perform competitor keyword research

   If you’re not sure who your competitors are, or which keywords they (and you) are ranking for, you can use Mangools KWFinder.

   Simply enter your website’s URL into KWFinder - our keyword research tool will then suggest competitors based on common keywords you rank for.

2. Run keyword gap analysis

   You can also use our keyword gap analysis tool to see which keywords your competitors are ranking for, but you are not.

   This helps you track not only keywords you’re already ranking well for, but also keywords you’ll need to target in the future.

3. Start tracking your competitors

   With competitor websites identified and keyword analysis done, you can start tracking each of your competitors.

   To do this, simply create a new tracking project in our SERPWatcher rank tracking tool, add your competitors’ website URLs along with all the keywords you’d like to keep an eye on, and start tracking their ranking performance.

   See how your competitors’ rankings compare to yours with daily keyword monitoring and analysis.

4. Analyze all important SEO data in one place

   SERPWatcher will show you (besides the ranking positions and URLs of your competitors) a comprehensive summary of the overall ranking performance and visibility of each competitor.

   You can also see their top keywords, keywords they lost positions for, estimated organic traffic, and much more.