What is a dofollow backlink?
Dofollow backlink passes the authority (link juice) from the referring website to the linked website. Crawlers count these links and their anchor texts. Therefore, dofollow backlinks directly influence your backlink profile because they send a signal to search engines what is the linked website about.
What is a nofollow backlink?
Nofollow backlink does not pass the authority because the tag rel=”nofollow” in the HTML code of the website tells crawlers not to follow these backlinks. Google does not transfer the authority or anchor text across nofollow links.
How to check whether the backlink is dofollow or nofollow?
There are a few ways to do this:
- Use browser SEO extensions
- Check the HTML code
- Use backlink analysis tools
Various browser extensions will help you to detect dofollow or nofollow backlinks. For example, in the one by Mangools, you can see it both for the outbound links of the website and referring websites.
If you know where the backlink is placed, the easiest way is to take a look at the HTML code of the referring website:
1. Right-click on the anchor text and select “Inspect” or “Inspect element” (it can differ depending on the browser) or press “Ctrl+Shift+I” in Chrome
2. Check the code. If you don’t find the tag rel=”nofollow”, you can be calm because the link is dofollow.
To recap, this is a code example of a dofollow link:
<a href=”https://example.com”>anchor text</a>
This is a code example of a nofollow link:
<a href=”https://example.com” rel=”nofollow”>anchor text</a>
Backlink analysis tools
If you are analyzing your own or competitor’s link profile and don’t know what backlinks the website has, neither their anchor texts nor placements, you will find this information in backlink analysis tools such as LinkMiner.
- Enter the domain you want to find backlinks for.
- Click on the backlinks in the left table and when the referring website loads in the right part of the screen, click on the anchor text to find it.
Is it bad to have nofollow backlinks?
No, it’s not. However, earning dofollow links from authoritative websites is better since the tag rel=”nofollow” tells crawlers not to pass the authority. On top of that, an optimized anchor text gives a keyword relevance signal to the crawlers.
Many times, the type of the links depends on your link building campaign:
- Earn backlinks from authoritative websites
- Get a lot of referral traffic
The first option means that you will seek dofollow backlinks. Generally, if you are doing an email outreach or other link building techniques, the other side should understand that you are not interested in nofollow links.
On the other hand, if your plan is only to get a lot of referral traffic, you don’t need to worry that much about the “nofollow” attribute.
Make sure to check your DF/NF ratio and the overall trend of your backlinks regularly or at least from time to time. Majority of the links earned naturally tend to be dofollow but seeing the nofollow ones gives you an opportunity to contact those people to change them to dofollow.
One of the ways to analyze the link profile is to use SiteProfiler:
- Enter the domain (alternatively URL)
- Scroll to the “Backlinks” section