18 best SEO ebooks that you should read in 2024

Knowledge is power, as they say, and in the ever-changing world of SEO, you need to keep your skills sharp to climb to the top of the results page.

To help marketers both green and seasoned, we’ve scoured the Internet for the best and most up-to-date ebooks about all aspects of SEO. Get your reading glasses ready, and let’s jump in.

List of top SEO ebooks:

1. Keyword Research 101

This ebook is a perfect guide for beginners looking to grasp the basics of keyword research.

Covering the fundamental concepts, it explains how to target the right keywords that increase your page’s relevancy to readers while improving your rankings in search engines.

With step-by-step guidance, it’s designed to help you become a pro in one of the core components of SEO strategy.

What you will learn:

• The definition and importance of keyword research
• How to gather, prioritize, and categorize keywords
• The difference between short-tail and long-tail keywords
• How to evaluate keyword attributes like search volume, difficulty, and relevance

What we like about it:

This ebook stands out for its clarity and conciseness. It’s short but packed with knowledge, making it a great resource for those new to SEO.

With easy-to-use guidance, it provides a solid foundation for anyone looking to understand and apply keyword research.

How to download it:

The SEO ebook “Keyword Research 101” is available directly on the WriterZen website. You can download it directly after filling out the form and providing your email.

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2. Mastering Structured Data

This collection of contributor insights from Oncrawl delves into the technical realm of structured data and the part it plays in SEO. 

Structured data is vital for helping search engines better understand the content on your website, leading to more visibility and potentially higher search rankings.

This guide brings together insights from 17 SEO experts, discussing everything from basic implementation to advanced use cases, and providing a roadmap for SEO professionals, web developers, and digital marketers.

What you will learn:

• What structured data is and how it relates to schema
• Why structured data remains a cornerstone of SEO
• Introduction to Schema.org
• How to add structured data to your site
• Auditing structured data using Oncrawl
• Advanced use cases for structured data

What we like about it:

This SEO ebook not only covers the basics but also dives deep into advanced implementations of structured data. 

It’s a well-rounded guide for both beginners and seasoned SEO experts, with real tips and expert advice that is easy to digest.

How to download it:

You can download this free e-book by visiting the Oncrawl website and provide basic information to receive the download link via email.

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3. Maximizing Local SEO: How to Outrank Your Competition

In the “Maximizing Local SEO” e-book, the team at Main Street Host provides an in-depth guide on how businesses can dominate their local markets.

This ebook covers everything from the fundamentals of local SEO to advanced techniques like optimizing for Google My Business and using schema markup.

With over 20 years of SEO experience and thousands of successful campaigns, the authors share actions to take, best practices, and tools that will help your local business stand out and rank at the top of search results.

What you will learn:

• Fundamentals of local SEO
• Breakdown of local search engine results pages (SERPs)
• Local SEO ranking factors
• Strategies for creating localized content
• Best practices for optimizing Google My Business
• How to measure local SEO success
• Local SEO checklist for easy optimization

What we like about it:

This ebook stands out because of its thorough checklist, which provides a hands-on approach to optimizing websites for local SEO.

Along with a checklist, there are a ton of images that show you how to get what you want from Google Analytics, amongst other helpful topics.

It’s also packed with practical information from experts who’ve optimized over 20,000 websites!

How to download it:

You can actually read the SEO e-book directly on the Mainstreethost website or download it to your device as a PDF after filling out the business form and email address.

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4. Improve Your Rankings With On-Page SEO

This entry from SEOPress serves as an excellent jumping-off point for website owners, particularly those using WordPress, to boost their rankings through effective on-page SEO practices.

It focuses on using the SEOPress WordPress plugin to analyze and improve on-page elements like keyword usage, HTML tags, and structured data. 

Whether you’re working on a client’s site or your own, this guide provides thorough tips and a case study to help you monitor and improve your SEO efforts.

What you will learn:

• An overview of on-page ranking factors like freshness, keyword usage, and content quality
• How to use SEOPress to monitor and improve on-page SEO within WordPress
• How to audit on-page SEO for a WordPress site
• Top 30 tips for improving on-page SEO in WordPress

What we like about it:

Even though the ebook was last updated in 2022, it is unbelievably useful for WordPress users since it focuses on easy-to-implement SEO tasks using a free plugin. 

The case study also provides real-world insights into how SEO professionals use on-page techniques to generate traffic and revenue.

How to download it:

To read this free SEO pdf ebook, all you have to do is provide your email address and you can download it without any issues. 

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5. The Content Marketing Workbook for Your Business

This short and sweet SEO workbook offers a step-by-step guide for beginners to build a content marketing strategy from the ground up.

Packed with editable templates and real-world tips, it provides everything you need to define your target audience, craft a brand story, and establish a content calendar.

Whether you’re new to content marketing or refining your existing strategy, the workbook makes the entire process easier and more organized.

What you will learn:

• Identifying your target audience
• Crafting a compelling brand story
• Creating a tone of voice that resonates
• Mapping out a comprehensive content funnel
• Structuring a content calendar
• Conducting keyword research

What we like about it:

What makes this workbook stand out is its focus on beginner-accessible implementation.

The free customizable templates for audience analysis, tone of voice, and content planning allow you to refine your strategy to express your brand in the best way possible.

How to download it:

You can download the ebook and get all the templates by visiting Semrush’s website and filling out their subscription form.

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6. DeepCrawl’s Ultimate Guide to Site Architecture Optimization

This entry on our list gives a full scope of site architecture and its role in SEO strategy.

It’s designed to help web developers and marketers create SEO-friendly websites by structuring pages for both search engines and user experience.

The guide offers an approach to understanding and implementing site architecture principles, and it’s great for developers and marketers alike.

What you will learn:

• Defining and organizing different page types
• Prioritizing and categorizing pages for SEO
• Creating the best taxonomy and hierarchy for your site
• Internal linking best practices for authority distribution
• Optimizing navigation, click depth, and page distance
• Understanding URL structure vs. site architecture
• Expert advice on information architecture

What we like about it:

This guide is incredibly detailed, with expert contributions from various professionals in the field.

It combines technical SEO practices with real-world advice on structuring websites for optimal search visibility and user experience.

How to download it:

You can download this ultimate guide to website architecture directly on the Lumar website (no registration is needed).

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7. Google Ranking Systems & Signals

The Google Ranking Systems & Signals ebook dives deep into the intricate world of Google’s ranking factors and gives expert perspectives on how SEO is changing with the rising popularity of AI.

With Google keeping many of its ranking signals under wraps, this guide compiles over 200 hours of research to break down the known, probable, and outdated signals Google uses.

Featuring contributions from top SEO experts, the ebook is an excellent resource for those looking to understand what truly impacts rankings in 2024 and beyond.

What you will learn:

• Why the search space is flooded with spam
• The top ranking factors SEO professionals can rely on today
• Where your best content should be published for maximum impact
• How to make sense of the ever-changing ranking algorithms
• How ranking in AI-generated overviews works
• Why content freshness and regular updates are critical

What we like about it:

Having so many contributors gives this ebook a fresh and varied perspective from experts across the board, and tells the truth about the current state of SEO.

How to get it:

You can either read the e-book right on the SEJ website or enter your information and receive access to a downloadable PDF of the ebook.

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8. Advanced Keyword Research

Building on the foundational concepts from “Keyword Research 101“, “Advanced Keyword Research” gets into more sophisticated techniques like Zen Matrix and Keyword Clustering.

It’s ideal for SEO professionals looking to refine their strategies by targeting high-value, low-competition keywords. 

This ebook focuses on how to measure keyword competitiveness, effectively group keywords by intent, and identify opportunities for long-term growth.

What you will learn:

• What Zen Matrix is and how to use it for keyword competitiveness
• How to apply the Keyword Golden Ratio (KGR) in different scenarios
• The basics and application of keyword clustering
• Techniques for grouping keywords by intent, search volume, and sales funnel stages

What we like about it:

This ebook introduces the Zen Matrix technique, which offers a unique and structured approach to identifying keyword opportunities.

With this method, users can classify keywords into zones based on competition and search volume, which helps to easily prioritize their SEO efforts.

How to download it:

The ebook “Advanced Keyword Research” is available for free on the WriterZen website. You can download it after providing your email.

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9. B2B Lead Generation: Create Content That Converts

This ebook is your go-to resource for mastering B2B lead generation through content marketing. 

It emphasizes the importance of connecting with leads on a human level while offering sustainable strategies for long-term success.

Packed with insights from top marketing professionals, this guide will transform your approach to generating high-quality leads.

What you will learn:

• Defining a lead and what qualifies as one
• Setting up scalable lead programs
• Aligning content with search intent to maximize lead generation
• Using psychology to build trust and connection with leads
• Properly qualifying and scoring your leads

What we like about it:

This ebook takes a well-rounded approach by explaining how to generate leads and focusing on fostering meaningful relationships with potential clients.

The expert contributions and real-world examples make it a practical guide for both newcomers and seasoned marketers.

How to download it:

Like with other Search Engine Journal ebooks, you can download the ebook right after signing up for their newsletter.

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10. The Dark Side of Link Building

“The Dark Side of Link Building” exposes the risks and dangers associated with outdated and manipulative link-building strategies.

While building links is an important aspect of SEO, this ebook dives into the black-hat and gray-hat SEO tactics that can lead to penalties and lower search rankings.

Loren Baker walks you through the most common shady practices and offers ways to identify and avoid them. It also provides ways to make your link-building efforts contribute to your search visibility and brand reputation in the most positive ways.

What you will learn:

• How to identify and avoid toxic link-building practices such as link directories, link farms, and reciprocal linking
• Best practices for ethical and effective link building, including vetting service providers
• The golden rules of link building and how to align with current SEO guidelines
• Recovering from bad link-building tactics and repairing your website’s authority

What we like about it:

This ebook stands out because of its clear focus on educating readers about the dangers of poor link-building choices, while also providing a balanced view of what does work.

It gives practical examples, clear guidelines, and expert advice to steer clear of risky strategies.

How to download it:

To get this free SEO ebook, you’ll just need to fill out the registration form SEJ website.

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11. How to Budget for SEO

This guide is all about helping businesses set the right budget for their SEO efforts, whether in-house or through external agencies.

It breaks down the essential components of SEO investment, offering tips on how to set clear benchmarks and measure success.

With advice on communicating SEO’s value to stakeholders and setting ROI expectations, this ebook is perfect for business owners and marketers aiming to get the most out of their SEO spending.

What you will learn:

• How much to allocate for SEO based on your business size and goals
• Key SEO activities that need to be budgeted for
• How to evaluate whether you’re investing enough in SEO
• Strategies for getting stakeholder buy-in
• How to measure and track the ROI of your SEO efforts

What we like about it:

What makes this guide special is its focus on clear, actionable steps for both large and small businesses. 

It’s especially helpful for those who need to justify SEO spending to stakeholders or are just starting to develop their SEO strategy.

How to download it:

You can go to Victorious’ webpage, enter your name and email, and then download the ebook from the link in your inbox.

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12. Picture Perfect SEO: Optimizing Images for Search

Myriam Jessier’s “Picture Perfect SEO” guides readers through everything they need to know about optimizing images for search.

This ebook takes you on a journey through the evolution of image SEO, right up to the cutting-edge techniques of today, such as improving Core Web Vitals scores and adopting modern image formats.

If you’re looking to speed up your site while also improving search rankings, this resource will be your new best friend.

What you will learn:

• The history and rise of image SEO
• Google’s key image ranking factors
• Techniques for image compression and optimization
• How to use emerging image formats for better performance
• Best practices for improving Core Web Vitals through images, focusing on Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS)
• Methods to optimize loading times and image delivery

What we like about it:

The ebook stands out by offering actionable strategies to improve both page speed and SEO. 

Jessie provides clear explanations of how image formats and compression directly impact website performance, making it accessible to beginners and experienced SEOs alike.

It’s informative, concise, and very much in tune with current SEO challenges.

How to download it:

To access this colorful read, visit Oncrawl’s website and enter your name and email to get a link for downloading the ebook in your inbox.

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13. 25 Customer-Converting Copywriting Secrets

“25 Customer-Converting Copywriting Secrets” is a treasure trove of no-nonsense tips aimed at transforming your copywriting into a high-conversion powerhouse.

It breaks down 25 lesser-known strategies that top copywriters use to craft persuasive, results-driven content. 

From focusing on your prospect’s pain points to creating irresistible calls to action, the ebook provides a plethora of ways to improve your writing style and boost your conversion rates.

What you will learn:

• The importance of addressing your prospect’s pain in the headline
• How to build trust and credibility in your copy
• Using social proof, testimonials, and guarantees to increase conversions
• Crafting a strong call to action
• Proven techniques like scarcity, urgency, and the Jones Theory

What we like about it:

This guide offers straightforward, bite-sized tips that are easy to use, and written in clear, direct language.

The secrets aren’t just theoretical – they come with real-world applications that can transform how you write copy. 

It’s highly informative and filled with examples that even beginners can understand and apply immediately.

How to download it:

You can gain access to these writing tips by visiting the Creative Copywriter website and filling in your name and email address. Then, check your inbox for a link to the SEO pdf ebook.

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14. A Step-by-Step Guide to Bridge Your Content Gaps for Success

This whitepaper helps marketers and content creators identify and address gaps in their content strategies – which is not a topic that’s often written about. 

It highlights the importance of meeting audience expectations and provides ways to assess and optimize content.

By following the guide, readers can better align their content with audience needs while improving competitiveness.

What you will learn:

• Audience research techniques
• How to audit existing content for gaps
• Reviewing competitors’ performance
• How to combine insights for better content
• Strategies to address content gaps

What we like about it:

The guide is practical and focused on delivering real steps you can take, especially when it comes to competitor analysis and content auditing.

It stands out for those looking to level up their content strategy with precise, data-backed methods.

How to download it:

Like with other WritzerZen sources, go to their website and provide your name and email address to receive the download link in your email inbox.

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15. The Most Effective Methods to Drive Traffic to Your Website

The Most Effective Methods to Drive Traffic to Your Website is a guide for bloggers and website owners who, if you couldn’t tell by the title, want to drive more traffic to their sites. 

It emphasizes the importance of growing organic search rankings and converting that traffic into a loyal readership.

The guide covers essential strategies such as keyword research, building cornerstone content, and effective link-building techniques. 

It also explores how to turn organic traffic into recurring visits using list-building tactics like opt-in boxes and lead magnets.

What you will learn:

• How to conduct keyword research before writing
• Techniques for creating cornerstone content that ranks well in Google
• Link-building strategies, including guest posting and syndication opportunities
• List-building tactics like content upgrades and lead magnets
• Step-by-step strategies to turn traffic into recurring visitors

What we like about it:

This guide breaks down the seemingly daunting task of driving traffic into a simple, step-by-step process. 

It covers both short-term traffic boosts and long-term strategies to grow a dedicated audience.

How to download it:

You can download this SEO ebook directly on the Reliablesoft website (no subscription is needed).

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16. Technical SEO Audit

“Technical SEO Audit” by Ryte offers a full guide for conducting a thorough technical SEO audit of your website.

This helpful ebook breaks down essential elements like URLs, internal linking, crawlability, and indexability, making it an excellent resource for SEOs, marketers, and developers alike.

With an advanced technical checklist, this SEO ebook helps you stay updated on the latest SEO best practices and gives you a checklist you can use over and over again.

What you will learn:

• How to audit indexing and cache issues
• On-page SEO best practices (title tags, meta descriptions, keywords, etc.)
• Optimizing site structure and internal linking
• Handling status codes, redirects, and page load times
• International SEO considerations and Google Analytics integration

What we like about it:

This guide stands out for its extremely thorough checklist, which makes it much easier to perform a technical SEO audit step-by-step. 

It’s perfect for those familiar with SEO looking to boost their understanding of advanced technical practices.

How to download it:

You can get this free SEO ebook directly on the Ryte website after submitting the registration form.

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17. SEO Trends to Watch in 2024

The “SEO Trends to Watch in 2024” ebook dives into the emerging strategies and shifts that are expected to shape SEO in 2024

As SEO continues to evolve, this short and colorful ebook offers tips on how to stay ahead of the curve with new tactics focused on user experience, AI optimization, and content authenticity.

From Google’s push for human-first content to the rising importance of accessibility and user experience in SEO, this guide is perfect for those wanting to future-proof their SEO efforts.

What you will learn:

• How to build an SEO strategy focused on the latest updates like E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and Google’s Helpful Content System (HCU).
• The growing influence of AI tools and AI-generated content in SEO, and how to optimize or block AI bots.
• Key trends in user experience and accessibility, including Core Web Vitals and their role in page experience.
• How to optimize for AI-based search engines, like ChatGPT and Bard, while maintaining website authenticity.
• Knowledge panel optimization, AIO strategies, and using hidden opportunities in search rankings.

What we like about it:

This ebook stands out for its proactive approach to SEO, offering clear predictions for the upcoming year, especially in the areas of human-first content and AI-driven trends.

It balances both technical and content-based SEO strategies, giving readers a holistic, future-proof SEO plan.

How to download it:

Simply visit Lumar’s webpage, enter your information, and receive the ebook right in your inbox.

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18. Content Marketing Toolkit To Bring In More Leads

Here we have another entry that was written to help B2B marketers harness the power of content marketing for lead generation. 

It breaks down the process of creating valuable content, using lead magnets, and driving conversion through a well-built content marketing funnel.

With detailed templates for emails, blogs, social media posts, and promotional content, this guide is a great starting point for businesses looking to attract and convert leads through content.

What you will learn:

• How to generate leads with content marketing
• The three stages of content marketing for lead generation
  • Stage 1: Creating high-converting lead bait
  • Stage 2: Mastering core content
  • Stage 3: Nailing promotional content
• How to convert leads into customers
• Templates for creating blog posts, emails, webinars, and social media content

What we like about it:

This toolkit provides not just theory but also practical, easy-to-use templates, which makes it incredibly valuable for those just getting started in content marketing or looking for a more structured approach.

How to download it:

All you need to do to read this ebook is to fill up the form on the StoryChief website and download the pdf file.

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How to start with SEO

While these free SEO ebooks provide a strong foundation of theoretical knowledge, the true mastery of SEO comes through practical experience.

After gaining an understanding of core SEO principles, it’s essential to put those lessons into action, whether you’re optimizing your own website or working on projects for a larger company.

If you would like to learn more practical SEO skills with examples and get hands-on experience, you should definitely start reading our comprehensive guides on our SEO blog: 

• Mangools SEO guide – A complete guide for absolute beginners who would like to start doing SEO.
• Keyword research guide – The only guide you will ever need when it comes to keyword research and analysis.
• On-page SEO guide – This practical guide will show you how to properly optimize your web pages from start to finish.

Besides reading and gaining valuable insights about SEO, you can also utilize our free SEO tools and start applying your freshly acquired knowledge into practice.

No matter whether you are a complete beginner or an advanced professional, our user-friendly platform enables you to conduct keyword research, perform SERP analysis, engage in link-building activities, and track your website’s ranking performance.

With our free SEO suite, you can move from theoretical knowledge to practical skills and start your own SEO journey even today. 

Create a FREE account