SEO is a never-ending process that requires constant attention and updates – no matter how well-optimized your website is.
When we take a look at how often Google makes changes to its algorithm, you might consider changing your SEO strategy and focusing on different parts of optimization at any given moment.
In this post, we will therefore take a look at 10+ actionable SEO tips and tricks that can get you ahead of your competitors.
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You can learn various interesting stats about SEO along with useful tips and tricks on optimization.
Now, without further ado, let’s just jump right into it.
Long-tail keywords are search queries that (usually) consist of more than 2 – 3 words. They are one of the best ways how to gradually increase organic traffic coming to your website:
Generally speaking, long-tail keywords tend to have higher conversion because the search intent is much more straightforward.
For example, when a person types a long-tail keyword such as “best running shoes for kids” into Google, it is more likely that he is going to buy the product as opposed to the person who types something like “shoes” into the Search.
When doing keyword research with tools like KWFinder, you will quickly find out that long-tail keywords tend to have these properties:
High-quality content can significantly improve your rankings, bring more traffic to your website … and serve as a “link magnet”:
Although it is difficult to properly describe how “high-quality” content should look like, there are a few traits that high-ranking pages (e.g. long-form blog posts) tend to have, such as:
When it comes to text on the page, there are a few things that you can do to improve its quality:
Headings are visible “chapters” on your page that can break the text into smaller parts in order to make it more visually appealing and readable.
They are also used by Google to better understand, what the content is about:
Try to create content that can be quickly scanned by users – whenever they visit your pages.
Content that breaks the text into paragraphs, bullet points, tables, etc. tends to perform better in Google Search as well as improve the overall UX on the web page:
You can also add relevant videos from Youtube (or other sources) to your pages in order to make their content more interesting (and keep the readers on your pages longer).
Blog posts that contain videos tend to also perform better in Google Search and attract more organic visitors:
Make sure to properly update or republish your blog posts on regular basis:
Generally speaking, any piece of content goes through a certain “SEO cycle”:
In order to keep your rankings and incoming visitors from Google, you should always keep an eye on your older content and improve those pages that start losing their performance.
When it comes to an “SEO quick win”, you should always try to optimize your content for featured snippets:
Although you can’t “force” Google to choose your pages for featured snippets, there are a few ways that can increase the chances that your content will appear at the top of the SERP:
Image alt text helps users, screen readers, and search engines to better understand what’s in the picture:
Creating good alt texts is not a science but there are a few things that you should always keep in mind:
Title tags and meta descriptions are the first things that users will see in Google Search:
With proper optimization, you can improve the performance of your pages and get more organic traffic to your website.
Title tags – make sure to always include your focus keyword (naturally) in the title to make it more relevant for Google users. You can also add various power words, symbols, or your brand to make it more attractive. When it comes to title tags length, they should not be longer than 50 – 60 characters:
Meta descriptions – similarly to title tags, you can add your focus keywords into the copy and create an attractive snippet that would make people click on your web page. Meta descriptions should not be longer than 160 characters:
Tip: You can write and test your title tags and meta descriptions in our free SERP Simulator tool and see the simulation of your snippet in Google Search:
Shorter URLs tend to be easier to read, more attractive, and generally perform better in Google Search:
Here are a few things that you should keep in mind when writing URLs for your pages:
So, for example, if we had a blog post about “10 effective workout exercises for your body”, instead of writing the URL like this:
yourwebsite.com/blog/10-effective-workout-exercises-for-you-body/
You should write something like this:
yourwebsite.com/blog/workout-exercise/
URLs like this one will look much better, cleaner, and easier to understand.
If your site is still running on http://, you might be in trouble.
Since 2014, HTTPs encryption is one of the many ranking signals that Google uses when evaluating pages.
In other words – get an SSL certificate ASAP!
Besides rankings, the unsecured site can suffer in other areas as well, such as:
Page speed is one of the most important ranking factors in Google’s algorithm – if the site is slow, it will rank low 🙂
The speed of the web page is basically the amount of time that it takes to properly load its content.
There are multiple metrics that are taken into account when evaluating overall page speed:
Since 2010 (+ with the 2018 update), page speed is one of the many ranking factors Google is using.
There are numerous ways how you can improve the loading speed of your content:
Learning SEO is a constant activity that requires digital marketers to read new updates about search engines on a regular basis:
If you don’t want to miss the train, you should constantly educate yourself from various reliable sources such as:
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This post was last modified on September 5, 2023 10:58 am