What is the Dominance Index?

Category: SERPWatcher

The Dominance Index is an aggregated metric that represents your unique share of the whole possible organic traffic based on current keyword positions and weights (search volumes) of the keywords in a rank tracking tool we recently launched – SERPWatcher.

We’ve developed this metric as one of the most important metrics of keyword position tracking in general. And that’s not about rankings themselves. It’s about how they influence your organic traffic.

dominance index rank tracker

How is the Dominance Index calculated?

The calculation is based on 5 main inputs:

  • Tracked keywords
  • Search volumes
  • Current positions
  • Avg. CTR for a particular position
  • Potential value as if you ranked first for all tracked keywords

The Dominance Index value is based on the selected time frame. In other words, it changes as you select different time frames in the tool.

dominance index seo positions checker

Check SERPWatcher guide for more detailed info on how to get the best of the tool.

What is a good Dominance Index value?

The Dominance Index is indicated on a scale from 0 to 100. To put it simply, the higher the value, the more you dominate the niche.

Consequently, the more relevant organic traffic your tracked keywords generate, the more users, leads, and conversions you have.

You shouldn’t optimize to rank first for every keyword you track in SERPWatcher. Take into account search volumes, quality of the traffic they generate, and analyze SERP on a regular basis.

Things to keep in mind

  • Being first is great but that’s not what rank tracking is about.
  • Focus on the overall progress to evaluate how the organic traffic develops.
  • It’s not about tracking keyword after keyword and their positions.

Thanks to the Dominance Index, you can track the overall progress in SERPWatcher. On top of that, it provides other aggregated metrics such as Estimated visits per month, Keyword position flow, Top rankers, Top outrankers, and Keyword position distribution.

  • I found this tool, SERPChecker, and it’s metrics very interesting, and I use it everyday in my site and in my client’s websites. In fact, I wrote this article about the excellet properties of KW Finder: https://www.abrelink.com/5-mejores-herramientas-gratuitas-buscar-palabras-clave/ (is in spanish). Definitively, one of the best SEO tools for a SEO agency.

    • Hello Óscar,

      We’re glad you like mangools SEO tools and thank a lot for mentioning KWFinder and SERPWatcher in your Spanish article. We appreciate it! 🙂


  • heiner3000

    Just discovered KWFinder. Great tool and this particular metric is really useful. Is it also possible to calculate the Dominance Index for a specific set of keywords (e.g. only those with a certain tag)? Or can the Index only be calculated “overall” (=for all keywords being tracked)? Would be really helpful if you could also monitor the progress for specific topic clusters

    • Hi there,

      Thanks a lot for the feedback. Your idea is actually very interesting and we already plan to calculate the Dominance Index for specific tags/keywords/etc. I can’t tell you the exact date at the moment but this feature is on our to-do list.

      Once again, thanks for valuable feedback!


  • Ali Khavari

    your tools is much more easier to use than google search console, even in some cases its much more accurate on the generated datas. so happy we are using your tools, before kwfinder we bought semrush but their keyword finder(research and suggestion) had lots of problem. thank you, 🙂

    • Hi Ali,

      Thank you for the feedback! We’re happy you like our tools. By the way, don’t forget to try our newest addition to the package https://linkminer.com/ 😉


      • Ali Khavari

        already using linkminer 😉

  • I just lunched my authority niche blog. And I have subscribed to kwfinder since its one of the accurate keyword research tool – I did a research on this. I like all the features of kwfinder and I am keen to using the SerpWatcher because I always want to know how my blog is doing. Thanks to the kwfinder team for designing such a sophisticated tools for people like us

    • Hello David,

      Thank you for you feedback, we appreciate it and are very happy you like our tools! Be sure to try the rest of the Mangools SEO tools package 😉


      • Sure. I have tried the serpWatcher and linkMiner, they are accurate and gives me what I want to see.

        • That’s great to hear. Thank you for the feedback!