SERPChecker guide

SERPChecker is a Google SERP analysis tool with 45+ SEO metrics including the SEO difficulty, Link profile strength, Moz, Majestic and social metrics. It’s a part of the Mangools SEO tools package and you can use it even for free!

With this tool, you can see all strengths and weaknesses of your competitors, evaluate SERP positions, compare your website with competitors and detect Google SERP features influencing the organic search results engagement.

We’ll go through these main topics:

In case you don’t like reading that much, here’s a quick video guide that sums up this guide:

Quick tip:
Don’t forget to explore all SERPChecker features and videos to see how they help you in Google SERP competitor analysis.

Go to SERPChecker

SERPChecker is partly incorporated to KWFinder for immediate SERP analysis. This is a step-by-step guide for SERPChecker to skyrocket your SERP competitor analysis.


Just in case you are not familiar with the topic, Google SERP is a Search Engine Results Page which is displayed by search engines everytime you submit a search query. The SERP consists of websites that semantically match the query. Find out more about the SERP in our dedicated article.

If you already have a Mangools account, you can start using SERPChecker automatically – without a need to create another account. The same applies to all subscribers and all Mangools SEO tools.

Once you are logged in, you will be redirected to

serpchecker mangools landing page application

Screenshot 1: SERPChecker app


Let’s say we would like to see results for the term „search engine optimization“ in the US. Type it in the form, select the desired country and hit the button „Analyze SERP“. There’s an option to choose between “Desktop“ or “Mobile“ view.

Quick tip:
Desktop results in Google SERP are usually different from the ones in mobile view.

Google SERP analysis

Screenshot 2: SERPChecker search form, location and device options

Quick tip:
If you would like to inspect the keyword further, head over to KWFinder.

You can see the page with results below:

SERP analysis

Screenshot 3: SERPChecker results page

Managing the SEO metrics

Next to the URLs, you can see the metrics. Select the ones you’re interested in by clicking on the blue button in the top-right corner “Manage metrics“. Once you click, a pop-up window appears.

Tick the ones you would like to have in the report and hit “Done”. There are short explanations of what each metric represents.

SERP competitor analysis

Screenshot 4: How to manage SEO metrics in SERPChecker

In the screenshot below, there’s the default metrics screen. All values are colored so we can easily identify what’s behind the numbers. Green color represents a low value while red means high.

SEO metrics

Screenshot 5: Default metrics view

SERP features analysis (NEW)

We’ve started detecting SERP features such as featured snippets, answer boxes, related searches, carousels, image packs and tens of other enhanced results in SERPChecker.

You’ll see them both in the results table and in the Snapshot preview depending on their actual visual position. All SERP features appearing in the SERP are listed in the row above the results table.

SERP features

Screenshot 6: Default metrics view

This is the Snapshot preview of the SERP:

Google rich snippets

Screenshot 7: Organic search results and SERP features snapshot

SERP features and enhanced results are more visually appealing than the generic organic search results. They can significantly influence the organic results engagement.

We’ve added 3 useful features to SERPChecker to help you estimate the impact:

  1. SERP Features impact measures the possible impact of SERP features on organic results engagement on a scale from 1 to 5. The higher is the impact, the lower is the engagement.
  2. Visibility of the each organic search result (including SERP features) above the page fold measured using the most common screen resolution.
  3. CTR which may be affected by SERP features and their impact.
SERP features CTR

Screenshot 8: The impact of SERP features on the organic traffic engagement and CTR

Compare box (NEW)

With this feature you can easily compare your website with any of the competitors in Google SERP.

Enter your domain or URL, drag the Compare row where you need and find out how you stand.

Website comparison SEO

Screenshot 9: How to compare your website with competitors

Export feature

In case you plan to save your analysis results, just click on the blue button in the top-right corner “Export results” and download a CSV file. You can export all metrics or only the selected ones.

Screenshot 10: Exporting results in SERPChecker


That’s it, we are at the end of the guide. We hope you enjoyed the reading at least as much as we enjoyed the writing. Now you have all the information to perform a supercharged SERP analysis.

Didn’t find what you were looking for?

If you have any questions or tips what to include in the guide, feel free to share them in the comments below. In case you still have troubles using SERPChecker, don’t hesitate to ask via live chat or email.

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