New Keyword Planner by Google: What’s in for SEO and PPC?

Category: SEO

With the updated AdWords interface, it’s no surprise Google launched new Keyword Planner following the same design standards. I took a closer look at the tool and found a couple of features both for SEO and PPC efforts you should try!

The new UI itself is a big step ahead. The material design looks way better that the old version.

New Keyword Planner Adwords

Old Keyword Planner:

Old Google Keyword Planner

Historical search volumes

Now let’s talk about the new features. For me, the major improvement is the historical data retention of search volumes. The new Keyword Planner enables us to see a lot more than search volumes from last 12 months.

We can select our own time frame, pick one of the presets and get historical data even from 2014 (depending on the keyword)!

New Keyword Planner by Google

Mobile search volumes

Another handy feature is the main search volumes chart now includes the mobile search volume share. You had to change the type of charts in the old version to see this.

New Keyword Planner mobile search volume

In my opinion, it’s understandable as Google recently started shifting to mobile-first indexing. On the other hand, I wouldn’t expect the number of mobile searches in a free tool that is widely used by SEOs.

New metrics

The new Keyword Planner comes with 2 new metrics which improves the planning of your AdWords campaigns in the “Keyword ideas” by adding organic insights:

  • Organic impressions share
  • Organic average position

They are both available if you link the Search Console (Webmaster tools) with your Adwords account if you rank for the keywords and there is enough data to display.

Organic metrics Google Keyword Planner

Immediate forecasts

The new interface lets us instantly see the forecasts in the “Plan overview” without setting a bid as it used to be in the old version. We just need to enter our main seed keyword and/or select from the keyword ideas and click on the “Plan overview”.

The forecast includes all the usual numbers, devices and locations breakdowns on a single page so we don’t need to switch between tabs anymore.

Adwords keyword planner forecast

Conclusion

The Google Keyword Planner is a free tool widely used by SEOs (not only PPC specialists). Altogether with Google Trends, we can get solid information without spending a dollar.

Well, I almost forgot to mention it’s not that free as it appears on the first sight. To see the exact (still clustered) search volumes, you have to spend enough money in AdWords.

On top of that, Google will deactivate AdWords accounts with no spending in last 15 months. Though you can reactivate it anytime, it will be disabled again if you don’t spend any money within 3 months of reactivation.

The new Keyword Planner looks nice! When I compare it with the old version, I’m not having a hard time to visit and use the tool at last. In case you do, this a quick guide by Google.

What’s your opinion?

Do you like the new design? Do you use Google Keyword Planner as your primary keyword research tool or fancy specialized tools such as KWFinder?

  • There are some things I like about the new keyword planner (like the mobile/desktop) but there some nice things about the old one as far as filtering that I liked a little better.

    • Hi Andy,

      Thanks for your opinion. I guess the biggest change remains the design itself 🙂

      -Maros

  • Saurabh Chauhan

    I’m still getting ranged search volume, and no deep level data. Any idea about What is minimum spend required to get accurate volume data, instead of ranged volume ?

    • Hi Saurabh,

      I don’t think there’s an exact amount stated by Google to see exact search volumes. However, you can see them in KWFinder 🙂

      -Maros

  • Thank you Maros Kortis for this guide, but i am facing some problems in Keyword Planner, when i login to my Google Keyword Planner it redirect me to Google Ad word Page. How i can resolve it?

    • Hi Saif,

      You can go to GKP by clicking on the “Tools” icon in the top right corner in AdWords and then select “Keyword Planner” under “Planning” section. But if you have any issues, I recommend contacting the AdWords support.

      -Maros

  • nitin

    Thanks for sharing a keyword planner suggestion. Many of them are new to me and will try with them to find a better results and apply your tips in my website seocampy.com.

    Thanks for sharing.