Sometimes you need to check how the SERP looks like in another location than you are currently in, i.e. when you need to inspect local advertisements in Adwords or when you are doing a local SEO. This tip for local search results works best for search queries such as “pizza near me”, “best hotel in town” or so.
You can get local search results by simulating your location in your browser thanks to setting up a location preset or selecting custom location by entering GPS coordinates. I will show you how to do this in the following steps:
Now you get exactly the same SERP as seen by a person in the selected location. In the examples below, I simulated two locations: “San Francisco” from the location presets and “Springfield, Missouri” with custom GPS coordinates.
You can get exact GPS coordinates by doing a right-click anywhere in Google Maps.
Another option is to use Internet Explorer’s developer tools with a similar process.
Pretty cool, isn’t it? We have used this method in Mangools to test if SERPChecker gives the right results.
On the other hand, I admit it might be a bit too complicated. That’s why we’ve got this covered with a user-friendly tool called SERPChecker.
That’s it. You can get local search results much easier right in the SERPChecker.
Do you use any other method to simulate locations when inspecting SERP? Feel free to share your experience in the comments below.
This post was last modified on March 4, 2020 9:52 am