In our SEO Resources series, we always encourage the SEO beginners to get surrounded by as many sources of SEO knowledge as possible.
One of the great ways to be regularly exposed to the updates and news from the world of search engine optimization is following the SEO experts on Twitter.
There are hundreds of them and we do not claim that this post includes all the best SEO experts in the world. Rather than that, we decided to pick a handful of Twitter profiles that we consider useful for somebody who is new to the SEO.
Mangools team member’s thoughts
“I think Twitter is an awesome resource for SEO beginners for two main reasons: 1) It is very time sensitive. If you follow the right SEO experts on Twitter, you can stay updated on the latest news from the industry without any further effort. 2) Twitter connects the professional and the private. It means you can learn new useful things about SEO even if you are just scrolling through the cat gifs and motivational quotes to kill some time on the bus stop.”
We don’t mention the most popular SEO blogs such as Search Engine Journal, Moz or Backlinko, as they were featured in our previous part of the SEO Resources series. Of course, their Twitter profiles are an excellent source of useful material about SEO. In fact, you can check our article about the top 10 SEO blogs and follow everyone on the list right away.
In this post, however, we wanted to focus on individual SEO experts that do not appear in every single “best SEO experts on Twitter” list 🙂
We did not take into consideration the number of followers or other vanity metrics. The only criterium was whether their Twitter profiles are helpful and suitable for the SEO beginners.
(Note: The screenshots with Twitter account data are from SparkScore – a useful little tool by SparkToro. The score is based on several metrics, including the number of followers and average number of likes and retweets.)
1. Cyrus Shepard @CyrusShepard
Former Head of SEO at Moz and founder of Zyppy. As Cyrus states himself – his mission is to make hard SEO easier for millions of people. That is why you should definitely follow him on Twitter.
In 2018 and beyond, it is more difficult than ever to get organic backlinks from anything less than unique, STELLAR content. Non-optimized blog content might actually be your best bet at getting those backlinks).
2. Craig Campbell @craigcampbell03
Craig is an experienced SEO that has been around for a while and he is happy to share his vast experience and insights with his Twitter audience whenever possible. You may appreciate his beginner-friendly approach to the topics he presents.
SEO is 90% about testing and figuring out what works and what doesn’t, so test things yourself. And take everything you hear with a pinch of salt. Don’t believe all the hotshots who spout a lot of talk about earning millions of bucks – listen to those who are down in the nitty gritty of the hard graft. It’s those that can offer you real advice; hands on stuff that means something.
3. Debra Mastaler @debramastaler
Debra is an editor and columnist at Search Engine Land and a recognized expert in the field of link building. A lot of interesting stuff on Twitter.
Since people tend to share links (content) that affect them emotionally, it’s more important than ever to understand the demographic you’re selling to.
4. Nathan Gotch @nathangotch
Nathan, the founder of GotchSEO, runs a popular blog loved by many SEO beginners for its simplicity and coverage of proven SEO strategies. Definitely worth a follow.
I believe SEO is one of the best ways to grow any business online and I believe learning SEO is one of the best ways to escape the 9-5 and build a career that you love.
5. A. J. Ghergich @SEO
The owner of the @SEO handle at Twitter, AJ Ghergich measures up to the responsibility that comes with it and tweets a lot of unique SEO content regularly. Follow him on Twitter!
Stop interrupting your customers and start interacting with them instead. Focusing on creating powerful content is a winning long-term strategy that many people won’t realize too late.
6. Glen Allsop @ViperChill
Glen describes himself as an introvert who doesn’t want to be famous, but would rather have his work be known and help a lot of people on the journey. If you don’t want to miss his insights and great blog posts, follow him on Twitter.
Build a site for people. Have you noticed how Wikipedia absolutely dominates Google search results? It is a resource that million of people naturally want to use, and because of that, people talk about them.
7. Matthew Woodward @MattWoodwardUK
Matthew is an online marketer writing a multi award winning blog full of useful case studies and guides. Lately, he has been focused mainly on s-commerce SEO. If you follow him on Twitter, you’ll be updated on the news on his blog regularly.
No matter how much research you do, you will never really know what is going to work until you try it. With a few backlinks and social signals you will be surprised at what sticks! The simple SEO strategy always wins! But don’t forget – links will get you to the first page but engagement with your content will keep you there.
8. Chase Reiner @SEO_Chase
Chase is an SEO consultant best known for his educational YouTube channel full of great tutorials and tips focused (not only) on the SEO beginners.
When I first started doing SEO, I was only focused on traffic or ranking for keywords. Now, if you’re getting traffic, that’s great but you make a mistake if you do not capture this traffic.
9. Eric Enge @stonetemple
Eric is one of the founders of Stone Temple agency. With his colleague Mark Traphagen, they love to publish a lot of educational videos and posts based on the research they conduct.
Too many people continue to focus solely on old-fashioned ranking signals, like content and links. These do remain important, but it’s also important to take a broader view of how your brand is perceived online.
10. Robbie Richards @RobbieRichMktg
Another experienced digital marketer willing to share his knowledge with the others. He writes his own blog and tweets a lot of useful articles, how-tos and and SEO tips. Follow him to get updated.
Don’t get weighed down too much by keyword research, competitor analysis and other tasks. Just dive in and get started. You’ll make mistakes, but just learn as you go. I made the mistake of buying a domain and waiting four months before I published a single post.
We hope this list helped you to find some interesting SEO experts on Twitter and you’ll benefit from the knowledge they share.
Again, the main goal was not to include ALL the best SEO experts so if you feel that some big names are missing, you are probably right. If you’re interested in the opnions of more SEO exprerts, check out our roundup with the SEO tips by more than 30 specialists!
If you know an SEO expert that tweets beginner-friendly stuff and you think would deserve to join this list, do not hesitate to let us know in the comments!