We have updated our SERPWatcher to be more accurate. Because of this, you may notice a slight drop in positions for some keywords. We also now display more reliably if you rank for multiple URLs per keyword in the SERP.
In the ever-evolving world of search engine optimization (SEO), staying ahead of the curve is crucial. At Mangools, we understand the importance of constantly adapting and improving our tools to meet the changing needs of our users.
In this blog post, we will explore how adaptation of the SERPWatcher parser can help refine the data in your rankings.
Everybody wants to be high — in the SERP
Search Engine Result Pages (SERPs) are the battlegrounds where websites compete for visibility and organic traffic. Getting high rankings in SERPs is one of the most important, but also one of the most difficult SEO tasks — especially if we consider highly competitive keywords.
💡 Take keyword research to the next level with our unique metric: Keyword difficulty: What it is and why it’s important in SEO
Understanding the structure of SERP pages is another vital skill for optimizing your website for higher rankings.
Indented Search Results, huh?
Indented search results are simply one of the dozens of SERP features. It occurs when multiple pages from the same domain rank for a particular query. You can spot them easily because they start with one main record and below it are other records from the same domain, but indented from the left margin.
Most often we see two results grouped together, but there can be more. A picture is worth a thousand words, so check it out:
But watch out, it takes a trained eye — the Indented Search Result could easily be confused with Site Links.
Feeling lost right now? Learn more about SERPs in our article SERP: How it works and what are its features?
What did we actually do to our Rank Tracker?
When analyzing SERPs, we previously considered items with indented search results as a single organic result. We now recognize indented results as additional separate entries that we count separately in the ranking.
By adapting our SERPWatcher to identify and analyze indented results as separate yet grouped records, we can provide more precise rank information: exact positions of the record in the SERP and an overview of how many URLs you actually rank with.
Simply put: you can now get even more accurate information about how you are actually performing against your competitors.
What exactly is SERPWatcher Parser?
The SERPWatcher parser is a worker that analyzes and stores data in the background from search engine result pages. It provides detailed information about organic and paid search results, including title, rank, visual position, coverage, URL and more. Analyzing and tracking this data is a key function of our rank tracking tool.
Enhancing Mangools through the adaptation of the SERPWatcher parser is a valuable change for SEO experts in the field. By recognizing indented search results and adapting our tools accordingly, we can unlock a new level of accuracy for you to optimize and outperform your competitors. Stay ahead of the curve and take your SEO strategy to the next level by leveraging the insights provided by the SERPWatcher.
Thank you for being with us. 🧡