Why we changed our pricing

Category: Mangools

We’ve been busy at mangools in the past couple of months and I wanted to share some thoughts on the recent exciting news with you.

You probably noticed (I hope so) we’ve launched a new product. It’s called SERPWatcher. Developing SERPWatcher was a lot of work with hundreds of inspiring tasks to overcome.

The second, even more significant update, in the life of mangools has been a recent change of our pricing model.

We added the new Agency plan and adjusted prices of Basic and Premium plans. All subscriptions remain available in monthly and annual billing cycles. If you subscribe to the annual ones, you’ll save up to 44%.

kwfinder pricing

The old prices are grandfathered for every customer who subscribed before 25 August 2017 and didn’t disable the auto-renewal.

So why did we increase the prices?

We didn’t change the prices for last three years – from the very first version of KWFinder! Since then, we established mangools, developed and launched two new tools, and KWFinder came through enormous innovation.

Due to a rising popularity of our SEO tools we had to upgrade our infrastructure and expand the team.

Customers are our top priority. To keep the best possible quality of our services and continue providing more value we decided to increase the prices.

SERPWatcher release party

We announced the updates even before we launched SERPWatcher in July. Launching a new product seemed as an ideal time to provide new added value to our users. The SERPWatcher release party was a massive success!

Both existing users and all new ones had the opportunity to subscribe or upgrade for old prices and get our newest tool for free.

On top of that, all beta testers and waiting list subscribers had the same chance. It’s nice to see how many of you took this chance to get more for less.

You saw the offer in the tools, landing pages and we probably reached you via email as well. Not to mention we noticed our affiliate partners to advise their readers.

Do you run SEO training courses? Don’t hesitate to visit mangools discounts section for more information.

It’s not only about new tools

That’s true. We can’t forget about customers who know us as KWFinder. Hey, thank you for being a part of the family!

With SERPWatcher, we did the same thing as when SERPChecker came out last year. All subscribed users got it for free! Moreover, they had the above-mentioned chance to upgrade for old prices.

When it comes to KWFinder, we know how much this tool means for you and for us! Launching new products doesn’t mean we stop developing earlier tools.

To be precise, we released an updated version of KWFinder a few days after the release of SERPWatcher. We refreshed the keyword lists interface and created a new list management! You’ll find detailed information in the updated KWFinder guide.

kwfinder keyword lists


And one more thing! We’re currently working on a new upgrade process. Upgrading your subscription is going to be flawless in a short time.

Consequently, we made other improvements and launched the redesigned admin section. We hope you like it!

mangools upgrade pricing

To sum it up

We’re grateful for your feedback. It’s an inevitable ingredient keeping us moving forward and helping us to bring you more from the beginning of the development process to customer support. It’s not really about the pricing.

What’s more, there are countless features on to-do lists for all three tools. We’re looking forward to launching them!

  • BlackOpz

    Yea, but it would have been nice if the pricing had been extended for the rest of the entire MONTH. (says a person that had planned to sub but missed the discount by a DAY!?) Now you’re more expensive than Serpstat that has competitive keyword info this tool is missing. Wanted to combo you guys.

    • Hi there,
      I’m sorry you missed it by a day. Maybe you can get in touch with our support to figure something out. The offer was valid for more than 30 days. It was announced and displayed for the whole time on all our landing pages and tools, alongside with social posts and email campaign.


  • yeah – you guys just collected my annual payment and…now I am limited to 3 searches per day, which is the same access as a free account..so I am not really seeing the value in being an old, loyal customer here?? please contact me ASAP, we need to figure this out

    • Hello Kevin,

      Let me apologize for this. There must have been some issue with processing the payment by our payment processor or paypal, depending on your payment.

      Please, contact us via chat or drop us an email to info@mangools.com with the email address associated with your Mangools account. We’ll check what happened right away.

      As a paying customer, you have access to more requests depending on the plan you’ve subscribed to.


  • tim webster

    I didnt get notified about the price increase which might be good value but is annoying to see that others have been notified. I was an early customer of you guys and feel a bit let down as I have missed out by not using the tool for a while. Im now investing in a couple of new sites- No email nudge?!? I would have signed up but not so sure- Miffed!!

    • Hello Tim,

      I’m not sure whether I understand you correctly. I’ll try to explain it. We have notified every registered user in July/August via email (Did it fall into spam folder?), the pricing update message was on every landing page and in every tool we have for more than 30 days. Moreover we were repeatedly posting it across all our social media profiles, our affiliate partners announced it too.

      Hope this helps!


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