Top keywords of 2018: The most searched keywords in 10+ countries

What were people searching for in 2018? Which are the keywords with the highest search volumes in USA, United Kingdom, Germany or Spain?

We dived into KWFinder database to find the top 100 keywords with the highest search volumes globally and in the following 11 countries:

• United States
• Germany
• United Kingdom
• Spain
• France
• Australia
• Canada
• Netherlands
• Italy
• Russia
• Slovakia – because we are local patriots 😜

We picked the top 20 for each location and included them in this blog post.

Download the list

Download the full report with the top 100 keywords and their average search volumes.

Data background:

1. All the data is from KWFinder based on average search volumes in 2018
2. We haven’t included close variant keywords in the top 20 lists
3. The downloadable list may include close variants
4. The list is a Google spreadsheet file

Global

#	Keyword	Search Volume
1.	facebook	1,680,000,000
2.	youtube	1,680,000,000
3.	google	755,000,000
4.	gmail	414,000,000
5.	amazon	277,000,000
6.	google translate	277,000,000
7.	hotmail	277,000,000
8.	translate	227,470,184
9.	アマゾン	226,691,537
10.	weather	226,666,607
11.	фьфящт	226,636,414
12.	facebook login	185,000,000
13.	traductor	151,165,524
14.	yahoo	151,000,000
15.	вк	124,000,000
16.	ebay	124,000,000
17.	instagram	123,778,505
18.	google maps	122,991,916
19.	dr	101,479,244
20.	whatsapp	101,030,023

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United States

#	Keyword	Search Volume
1.	facebook	226,000,000
2.	youtube	185,000,000
3.	weather	124,000,000
4.	amazon	101,000,000
5.	google	101,000,000
6.	gmail	55,600,000
7.	google translate	45,500,000
8.	ebay	37,200,000
9.	walmart	37,200,000
10.	yahoo mail	37,200,000
11.	yahoo	37,200,000
12.	google maps	24,900,000
13.	cnn	24,900,000
14.	espn	20,400,000
15.	target	20,400,000
16.	fox news	20,322,782
17.	news	16,649,990
18.	instagram	16,649,990
19.	best buy	16,600,000
20.	hotmail	16,600,000

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Germany

#	Keyword	Search Volume
1.	youtube	45,500,000
2.	facebook	45,500,000
3.	amazon	37,200,000
4.	google	30,400,000
5.	bild	24,900,000
6.	wetter	20,503,233
7.	ebay	20,400,000
8.	übersetzer	16,649,990
9.	gmx	13,600,000
10.	translator	9,140,000
11.	google maps	9,140,000
12.	web.de	9,140,000
13.	tonline	9,140,000
14.	tran.sl	9,140,000
15.	immobilienscout	6,120,000
16.	google translate	6,120,000
17.	nachrichten	5,005,609
18.	mobile	5,000,000
19.	gmail	5,000,000
20.	news	5,000,000

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United Kingdom

#	Keyword	Search Volume
1.	facebook	68,000,000
2.	youtube	55,600,000
3.	bbc news	37,200,000
4.	google	30,400,000
5.	hotmail	24,900,000
6.	ebay	16,600,000
7.	login on facebook	16,600,000
8.	gmail	16,600,000
9.	daily mail	16,600,000
10.	amazon	16,599,990
11.	weather	13,659,514
12.	amazon uk	13,600,000
13.	ebay uk	13,600,000
14.	google translate	13,600,000
15.	bbc sport	13,600,000
16.	argos	13,600,000
17.	bbc weather	9,140,000
18.	google maps	9,140,000
19.	bbc	9,140,000
20.	gumtree	6,120,000

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Spain

#	Keyword	Search Volume
1.	facebook	45,500,000
2.	traductor	30,400,000
3.	youtube	30,400,000
4.	marca	20,400,000
5.	hotmail	20,400,000
6.	google	16,600,000
7.	amazon	16,600,000
8.	tiempo	13,621,445
9.	el pais	11,100,000
10.	el mundo	11,099,994
11.	milanuncios	7,480,000
12.	la caixa	6,121,490
13.	mundo deportivo	6,120,000
14.	el corte ingles	6,120,000
15.	el tiempo	6,120,000
16.	la vanguardia	5,005,609
17.	google traductor	5,000,000
18.	zara	5,000,000
19.	google maps	5,000,000
20.	el confidencial	4,095,355

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France

#	Keyword	Search Volume
1.	facebook	101,000,000
2.	youtube	55,600,000
3.	le boin coin	45,500,000
4.	gmail	24,900,000
5.	google	24,900,000
6.	google traduction	24,900,000
7.	hotmail	20,400,000
8.	amazon	20,400,000
9.	programme tv	20,261,753
10.	pole emploi	13,600,000
11.	yahoo	13,600,000
12.	orange	11,100,000
13.	cdiscount	11,100,000
14.	météo-france	9,140,000
15.	la banque postale	9,140,000
16.	outlook	9,140,000
17.	yahoo mail	9,140,000
18.	caisse d’allocations familiales	7,480,000
19.	google maps	7,480,000
20.	portail orange	7,480,000

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Australia

#	Keyword	Search Volume
1.	youtube	16,600,000
2.	facebook	16,600,000
3.	google	9,140,000
4.	hotmail	6,120,000
5.	gmail	6,120,000
6.	weather	4,999,820
7.	ebay	4,090,000
8.	google translate	4,090,000
9.	facebook login	4,084,965
10.	gumtree	3,350,000
11.	google maps	3,350,000
12.	news	3,350,000
13.	melbourne weather	2,740,000
14.	bom	2,240,000
15.	nba	2,240,000
16.	jb hi fi	2,240,000
17.	abc news	2,240,000
18.	translate	2,238,481
19.	real estate	1,831,240
20.	sydney weather	1,830,000

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Canada

#	Keyword	Search Volume
1.	facebook	30,400,000
2.	youtube	24,900,000
3.	google	13,600,000
4.	hotmail	11,100,000
5.	gmail	9,140,000
6.	google translate	7,480,000
7.	weather	7,475,697
8.	google maps	6,120,000
9.	facebook login	6,120,000
10.	canadian tire	5,000,000
11.	kijiji	5,000,000
12.	netflix	3,350,000
13.	acces d	3,350,000
14.	walmart	2,740,000
15.	yahoo mail	2,740,000
16.	best buy	2,740,000
17.	nhl	2,740,000
18.	msn	2,240,000
19.	yahoo	2,240,000
20.	news	2,240,000

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Netherlands

#	Keyword	Search Volume
1.	youtube	11,100,000
2.	facebook	11,100,000
3.	google	7,480,000
4.	marktplaats	6,120,000
5.	telegraaf	6,120,000
6.	translate	6,120,000
7.	hotmail	6,120,000
8.	google translate	5,000,000
9.	gmail	4,090,000
10.	ad	2,740,000
11.	maps	2,740,000
12.	funda	2,740,000
13.	weer	2,736,829
14.	nu	2,240,000
15.	google maps	2,240,000
16.	ing	1,830,000
17.	rabobank	1,500,000
18.	wehkamp	1,500,000
19.	instagram	1,220,000
20.	nos	1,220,000

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Italy

#	Keyword	Search Volume
1.	facebook	83,100,000
2.	youtube	37,200,000
3.	traduttore	30,400,000
4.	meteo	24,900,000
5.	libero mail	20,400,000
6.	google	20,400,000
7.	amazon	20,322,782
8.	gmail	16,600,000
9.	diretta	13,600,000
10.	subito	11,100,000
11.	libero	9,140,000
12.	alice mail	9,140,000
13.	serie a	9,140,000
14.	trenitalia	9,140,000
15.	repubblica	9,140,000
16.	ansa	9,140,000
17.	stasera in tv	9,140,000
18.	ebay	7,480,000
19.	hotmail	6,120,000
20.	unicredit	6,120,000

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Russia

#	Keyword	Search Volume
1.	вк	83,100,000
2.	яндекс	30,400,000
3.	ютуб	30,400,000
4.	переводчик	24,900,000
5.	погоды	24,900,000
6.	майл	11,100,100
7.	авито	9,140,000
8.	vk	9,103,228
9.	вконтакте	7,480,000
10.	youtube	7,480,000
11.	сбербанк онлайн	6,120,000
12.	инстаграм	6,120,000
13.	вк вход	6,120,000
14.	новость	6,120,000
15.	mail	6,120,000
16.	инстаграме	5,000,000
17.	али экспресс	5,000,000
18.	перевести	4,090,000
19.	дневник ру	4,090,000
20.	госуслуги	4,090,000

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Slovakia

 

#	Keyword	Search Volume
1.	facebook	9,140,000
2.	youtube	4,090,000
3.	prekladač	3,350,000
4.	bazos	2,740,000
5.	pokec	2,240,000
6.	topky	2,239,999
7.	google	1,500,000
8.	gmail	1,500,000
9.	translator	1,220,000
10.	azet	1,220,000
11.	novy cas	1,004,060
12.	zoznam	1,000,000
13.	aktuality	1,000,000
14.	shmu	1,000,000
15.	ulozto	823,000
16.	tv program	823,000
17.	centrum	823,000
18.	sme	823,000
19.	počasie	674,240
20.	modry konik	673,000