Top keywords of 2018: The most searched keywords in 10+ countries

Category: SEO

What were people searching for in 2018? Which are the keywords with the highest search volumes in USA, United Kingdom, Germany or Spain?

We dived into KWFinder database to find the top 100 keywords with the highest search volumes globally and in the following 11 countries:

  • United States
  • Germany
  • United Kingdom
  • Spain
  • France
  • Australia
  • Canada
  • Netherlands
  • Italy
  • Russia
  • Slovakia – because we are local patriots 😜

We picked the top 20 for each location and included them in this blog post.

Download the list

Download the full report with the top 100 keywords and their average search volumes.

🔞 We haven’t included NSFW keywords in the top 20 lists, but they are included in the downloadable list. You have been warned 🙂

Data background:

  1. All the data is from KWFinder based on average search volumes in 2018
  2. We haven’t included close variant keywords in the top 20 lists
  3. The downloadable list may include close variants
  4. The list is a Google spreadsheet file

worldwideGlobal

# Keyword Search Volume
1. facebook 1,680,000,000
2. youtube 1,680,000,000
3. google 755,000,000
4. gmail 414,000,000
5. amazon 277,000,000
6. google translate 277,000,000
7. hotmail 277,000,000
8. translate 227,470,184
9. アマゾン 226,691,537
10. weather 226,666,607
11. фьфящт 226,636,414
12. facebook login 185,000,000
13. traductor 151,165,524
14. yahoo 151,000,000
15. вк 124,000,000
16. ebay 124,000,000
17. instagram 123,778,505
18. google maps 122,991,916
19. dr 101,479,244
20. whatsapp 101,030,023

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usUnited States

# Keyword Search Volume
1. facebook 226,000,000
2. youtube 185,000,000
3. weather 124,000,000
4. amazon 101,000,000
5. google 101,000,000
6. gmail 55,600,000
7. google translate 45,500,000
8. ebay 37,200,000
9. walmart 37,200,000
10. yahoo mail 37,200,000
11. yahoo 37,200,000
12. google maps 24,900,000
13. cnn 24,900,000
14. espn 20,400,000
15. target 20,400,000
16. fox news 20,322,782
17. news 16,649,990
18. instagram 16,649,990
19. best buy 16,600,000
20. hotmail 16,600,000

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deGermany

# Keyword Search Volume
1. youtube 45,500,000
2. facebook 45,500,000
3. amazon 37,200,000
4. google 30,400,000
5. bild 24,900,000
6. wetter 20,503,233
7. ebay 20,400,000
8. übersetzer 16,649,990
9. gmx 13,600,000
10. translator 9,140,000
11. google maps 9,140,000
12. web.de 9,140,000
13. tonline 9,140,000
14. tran.sl 9,140,000
15. immobilienscout 6,120,000
16. google translate 6,120,000
17. nachrichten 5,005,609
18. mobile 5,000,000
19. gmail 5,000,000
20. news 5,000,000

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ukUnited Kingdom

# Keyword Search Volume
1. facebook 68,000,000
2. youtube 55,600,000
3. bbc news 37,200,000
4. google 30,400,000
5. hotmail 24,900,000
6. ebay 16,600,000
7. login on facebook 16,600,000
8. gmail 16,600,000
9. daily mail 16,600,000
10. amazon 16,599,990
11. weather 13,659,514
12. amazon uk 13,600,000
13. ebay uk 13,600,000
14. google translate 13,600,000
15. bbc sport 13,600,000
16. argos 13,600,000
17. bbc weather 9,140,000
18. google maps 9,140,000
19. bbc 9,140,000
20. gumtree 6,120,000

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esSpain

# Keyword Search Volume
1. facebook 45,500,000
2. traductor 30,400,000
3. youtube 30,400,000
4. marca 20,400,000
5. hotmail 20,400,000
6. google 16,600,000
7. amazon 16,600,000
8. tiempo 13,621,445
9. el pais 11,100,000
10. el mundo 11,099,994
11. milanuncios 7,480,000
12. la caixa 6,121,490
13. mundo deportivo 6,120,000
14. el corte ingles 6,120,000
15. el tiempo 6,120,000
16. la vanguardia 5,005,609
17. google traductor 5,000,000
18. zara 5,000,000
19. google maps 5,000,000
20. el confidencial 4,095,355

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frFrance

# Keyword Search Volume
1. facebook 101,000,000
2. youtube 55,600,000
3. le boin coin 45,500,000
4. gmail 24,900,000
5. google 24,900,000
6. google traduction 24,900,000
7. hotmail 20,400,000
8. amazon 20,400,000
9. programme tv 20,261,753
10. pole emploi 13,600,000
11. yahoo 13,600,000
12. orange 11,100,000
13. cdiscount 11,100,000
14. météo-france 9,140,000
15. la banque postale 9,140,000
16. outlook 9,140,000
17. yahoo mail 9,140,000
18. caisse d’allocations familiales 7,480,000
19. google maps 7,480,000
20. portail orange 7,480,000

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australiaAustralia

# Keyword Search Volume
1. youtube 16,600,000
2. facebook 16,600,000
3. google 9,140,000
4. hotmail 6,120,000
5. gmail 6,120,000
6. weather 4,999,820
7. ebay 4,090,000
8. google translate 4,090,000
9. facebook login 4,084,965
10. gumtree 3,350,000
11. google maps 3,350,000
12. news 3,350,000
13. melbourne weather 2,740,000
14. bom 2,240,000
15. nba 2,240,000
16. jb hi fi 2,240,000
17. abc news 2,240,000
18. translate 2,238,481
19. real estate 1,831,240
20. sydney weather 1,830,000

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caCanada

# Keyword Search Volume
1. facebook 30,400,000
2. youtube 24,900,000
3. google 13,600,000
4. hotmail 11,100,000
5. gmail 9,140,000
6. google translate 7,480,000
7. weather 7,475,697
8. google maps 6,120,000
9. facebook login 6,120,000
10. canadian tire 5,000,000
11. kijiji 5,000,000
12. netflix 3,350,000
13. acces d 3,350,000
14. walmart 2,740,000
15. yahoo mail 2,740,000
16. best buy 2,740,000
17. nhl 2,740,000
18. msn 2,240,000
19. yahoo 2,240,000
20. news 2,240,000

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nlNetherlands

# Keyword Search Volume
1. youtube 11,100,000
2. facebook 11,100,000
3. google 7,480,000
4. marktplaats 6,120,000
5. telegraaf 6,120,000
6. translate 6,120,000
7. hotmail 6,120,000
8. google translate 5,000,000
9. gmail 4,090,000
10. ad 2,740,000
11. maps 2,740,000
12. funda 2,740,000
13. weer 2,736,829
14. nu 2,240,000
15. google maps 2,240,000
16. ing 1,830,000
17. rabobank 1,500,000
18. wehkamp 1,500,000
19. instagram 1,220,000
20. nos 1,220,000

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itItaly

# Keyword Search Volume
1. facebook 83,100,000
2. youtube 37,200,000
3. traduttore 30,400,000
4. meteo 24,900,000
5. libero mail 20,400,000
6. google 20,400,000
7. amazon 20,322,782
8. gmail 16,600,000
9. diretta 13,600,000
10. subito 11,100,000
11. libero 9,140,000
12. alice mail 9,140,000
13. serie a 9,140,000
14. trenitalia 9,140,000
15. repubblica 9,140,000
16. ansa 9,140,000
17. stasera in tv 9,140,000
18. ebay 7,480,000
19. hotmail 6,120,000
20. unicredit 6,120,000

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ruRussia

# Keyword Search Volume
1. вк 83,100,000
2. яндекс 30,400,000
3. ютуб 30,400,000
4. переводчик 24,900,000
5. погоды 24,900,000
6. майл 11,100,100
7. авито 9,140,000
8. vk 9,103,228
9. вконтакте 7,480,000
10. youtube 7,480,000
11. сбербанк онлайн 6,120,000
12. инстаграм 6,120,000
13. вк вход 6,120,000
14. новость 6,120,000
15. mail 6,120,000
16. инстаграме 5,000,000
17. али экспресс 5,000,000
18. перевести 4,090,000
19. дневник ру 4,090,000
20. госуслуги 4,090,000

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skSlovakia

 

# Keyword Search Volume
1. facebook 9,140,000
2. youtube 4,090,000
3. prekladač 3,350,000
4. bazos 2,740,000
5. pokec 2,240,000
6. topky 2,239,999
7. google 1,500,000
8. gmail 1,500,000
9. translator 1,220,000
10. azet 1,220,000
11. novy cas 1,004,060
12. zoznam 1,000,000
13. aktuality 1,000,000
14. shmu 1,000,000
15. ulozto 823,000
16. tv program 823,000
17. centrum 823,000
18. sme 823,000
19. počasie 674,240
20. modry konik 673,000

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