If you’re planning to have an extension of your physical store or start a brand new internet business, online marketing tips can help you attract more customers from around the world.
Online marketing is no longer an option but a need since people are relying on the internet for their purchasing decisions.
There are tons of strategies to market your digital business and this can be confusing on your part. To help you, we have prepared a list of 5 essential online marketing methods that are simple yet effectively boost your business.
1. Create a blog
Blogging is the best technique that benefits your brand in several ways. You get to create content that informs, entertains, and provides value to your target customers so that they see you as an authoritative figure in your industry.
It’s important not to just sell to your audience but to also help them solve their problems through your content. Get started by reading this guide on how to start a blog by Kevin Ocasio.
2. Grow an email list
What’s an email list for? An email list is a collection of your prospects’ email addresses. As an online business owner, you need this to send messages to your audiences until they’re ready to buy from you.
Email marketing is not only cost-effective (unlike paid advertising), it’s also highly targeted and personal. Segment your email list according to your audiences’ demographic information so that you can deliver messages that perfectly match their interests.
3. List your business in local directories
If you run a physical store in your local area, you can lead more customers through your doors by making it easy for online searchers to find you. How do you do it? Include your business in online directories.
Great places to list your online business include Google, Yahoo, Bing, Angie’s List, Yelp, Better Business Bureau, TripAdvisor, and Local.com. When listing your business, always make sure that your NAP (Name, Address, and Phone) is consistent across these directories. Doing this helps you rank better.
4. Be present on social media
Social media marketing should be an integral part of your overall marketing plan. Since people spend most of their time on social media platforms like Facebook, Twitter, and LinkedIn, and much more, it only makes sense to be present in these places as well.
There are plenty of ways you can use social media to your advantage. These include but are not limited to sharing your newly published blog posts, posting status updates, providing customer service, and managing your brand reputation.
5. Show up on other blogs
Your target audience should not only be able to arrive at your blog through search engines but also through other sites. You can do this in two very simple ways: (1) Guest posting and (2) Blog commenting.
Posting on authoritative websites helps drive quality backlinks to your blog to increase its search rankings. This also helps drive traffic to your site by capitalizing on a popular blog’s wide readership. On the other hand, blog commenting enhances your brand exposure and drives traffic as well.
Any marketing technique would be useless without consistency. Consistency is the key to marketing success. If you found these online marketing techniques helpful, feel free to share this blog post with your friends.