This article will show you the top keywords of 2016. It’s a start of series, as we plan to publish more “top keyword lists” this year.
We dived into our database and pulled results to create interesting lists. Let’s take a look on the top 700 searched keywords and top 200 most expensive ones.
Top 700 most searched keywords of 2016
The internet users all over the world search for thousands of keywords, but only a few of them made it to the “Top keywords of 2016” list.
Top 10 most searched keywords of 2016.
| Keyword | Avg. Monthly Search Volume | CPC | PPC comp. | SEO Diff. |
| 3 760 000 000 | 0.02 | 1 | 59 | |
| youtube | 1 680 000 000 | 0.2 | 1 | 63 |
| 923 000 000 | 0.58 | 3 | 72 | |
| gmail | 506 000 000 | 0.15 | 6 | 59 |
| hotmail | 506 000 000 | 0.11 | 0 | 61 |
| amazon | 226 000 000 | 0.04 | 15 | 58 |
| yahoo! | 185 000 000 | 0.64 | 0 | 73 |
| google translate | 185 000 000 | 0.4 | 1 | 55 |
| translate | 151 920 520 | 0.34 | 1 | 50 |
| ebay | 151 000 000 | 0.09 | 4 | 67 |
Navigational search queries rule the world
There’s no doubt that people intend to search for a particular brand or website most of the time. We use search engines to look for the internet giants such as YouTube, Amazon, Facebook, or eBay. There’s almost no place for informational search queries in the list.
What’s the main asset of the “Top keywords of 2016” list?
It gives you an overall perspective on search queries from the customer point of view. These are the keywords that matter!
The first place goes to Facebook! Yes, the number one social network is a winner among the most searched keywords with a total of 3 760 000 000 searches per last year.
The second place is reserved for YouTube with 1 680 000 000 and the top three concludes Google with 923 000 000 searches.
Top 200 most expensive (highest CPC) keywords of 2016
Generally, we bid on keywords on a range from $1 to let’s say $20 depending on a niche and a level of competition in PPC advertising.
However, there’s a tendency of an extremely high CPC for some industries. The amounts shocked us when we were preparing the list. On top of that, these keywords reach a very low search volume.
We’re talking about lawyers, attorneys, medical terms and insurance industry. It’s more or less natural. People from these industries bid on these keywords as they usually deal with bigger amounts of money.
Hold your hats, ladies and gentlemen, these are the top 10 keywords with the highest CPC.
Top 10 most expensive keywords of 2016.
| Keyword | CPC ($) | Avg. Monthly Search Volume | PPC Competition |
| treatment mesothelioma | 264.05 | 30 | 61 |
| mesothelioma trial lawyers | 227.12 | 20 | 41 |
| pedestrian injury lawyer | 212.67 | 20 | 76 |
| structuredsettlement | 201.93 | 12 | 71 |
| philadelphia malpractice lawyer | 194.80 | 10 | 73 |
| motorcycle injury attorneys | 185.50 | 50 | 88 |
| truck accident lawyer dallas | 177.79 | 40 | 90 |
| auto accidents attorneys | 177.36 | 62 | 41 |
| whats a structured settlement | 175.71 | 30 | 77 |
| oilfield injury lawyers | 175.68 | 20 | 35 |
As a bonus, we’ve included the SEO difficulty, CPC, and level of PPC competition in the highest search volumes list (all the data come from KWFinder).
Stay tuned! We will come up with more top keyword lists!
