AI Search Watcher Looker Studio Connector – Integration Guide

Google Looker Studio (formerly Data Studio) is a free, browser-based reporting tool that helps you turn raw data into clear dashboards and shareable reports.

For marketers and agencies, it’s a practical way to monitor performance, spot trends faster, and share interactive results with clients or teammates – without exporting spreadsheets every time.

Key benefits of Google Looker Studio include:

  • Easy to use: Drag-and-drop report builder with a familiar UI
  • Broad integrations: Works with Google Analytics, BigQuery, Sheets, and many other sources
  • Fresh data: Reports can update automatically so you’re not working with stale numbers
  • Team-friendly: Simple sharing and collaboration
  • Flexible design: Fully customizable layouts, charts, filters, and controls

With the Mangools AI Search Watcher Looker Studio connector, you can bring AI Search Watcher prompt-rank tracking data straight into Looker Studio and build visual reports around your brand and domain visibility in LLM-driven search experiences, along with supporting SEO-style metrics.

How to connect AI Search Watcher to Google Looker Studio

a) Add the connector as a data source

1. Sign in to Looker Studio and create a New → Data source.

2. In Connect to data, search for Mangools AI Search Watcher and select the connector.

3. Click AUTHORIZE and allow Mangools to access your Google account (required for the connector to run inside Looker Studio).

b) Authenticate your Mangools account (token)

To link Looker Studio with your Mangools account, you’ll paste a unique token from AI Search Watcher:

4. In Mangools, go to AI Search Watcher → open your dashboard → click Looker Studio.

5. Generate (or reveal) your connector token and copy it.

6. Back in Looker Studio, paste the token into the connector under Credentials, then submit.

At this point, your Mangools account is authenticated and ready to pull AI Search Watcher data.

c) Select the website tracking (Tracking ID)

To load data for a specific tracked website, you’ll also provide the Tracking ID:

7. Open AI Search Watcher, select the website/project you want to report on, and copy the Tracking ID from the tracking page URL.

8. Paste the Tracking ID into the connector settings in Looker Studio, then click CONNECT (top-right).

9. Click Create report, then confirm CREATE REPORT in the dialog.

Looker Studio will fetch your AI Search Watcher prompt data and you can start building charts, tables, and dashboards immediately.

Available parameters and metrics

Here’s what data you can use in Looker Studio from your AI Search Watcher account:

  • LLM picker: Choose the LLM you want to evaluate prompt visibility for
  • Time frame: Select the reporting period to analyze performance over time
  • Prompt: The tracked conversational query/question/phrase
  • # of Citations: The number of times your website was cited across prompt runs in the selected LLM
  • Citation Rank: Average citation position/placement across prompt runs
  • Brand Position: Average position of your brand across prompt runs
  • Visibility: The percentage of times your brand appears in the results for chosen prompts across multiple runs in selected LLMs
  • Score: Overall AI performance score based on visibility + prompt ranking positions for the selected LLM

AI Search Watcher Looker Studio template

The AI Search Watcher connector includes a default report template with a ready-to-use table.

You can use it as-is for quick reporting, or customize it by adding the metrics, filters, and visualizations that fit your dashboard setup.

Tip: For customized GLS reports, make sure to check out the official Looker Studio guide.