A well-known idiom says – a picture paints a thousand words.
It is a great summary of why we can consider infographics as a very practical way of serving the information to the readers.
But what exactly makes an infographic more than just a pretty picture? It’s a visual handshake between information and imagination, a canvas where data dances with design, creating a visual narrative that’s both informative and intriguing.
From the sleek and straightforward to the elaborately elegant, infographics is the Swiss Army knife in your SEO toolkit.
In this comprehensive guide, we’ll peel back the layers of this visual phenomenon and take a look at:
Ready to embark on this journey of turning complex data into captivating visuals? Let’s get going!
An infographic is a visual representation of information, data, or knowledge (e.g. a chart or diagram) that can explain a topic or trend in an easy-to-understand way.
In the SEO world, infographics can bring you more organic traffic from Google Search, improve the user’s engagement on the website, and help you get more exposure online.
You’ve likely seen thousands of infographics during your scrolling or research sessions, in emails and newsletters, and even in person.
But did you know that there are many types of infographics, each with its own set of unspoken ‘rules’?
Here are some of the most common infographic types you’ll run across:
So you’ve been wowed by our examples above, but are infographics actually worth the trouble?
Absolutely!
Here’s how infographics can help your SEO efforts:
Infographics can boost organic traffic by making content more engaging and shareable.
They can simplify complex topics, making your website more appealing to visitors and encouraging longer stays, which positively impacts SEO.
But talk is cheap, look at these stats:
A well-designed infographic is likely to be shared and linked back to your site from other websites.
Why?
People love infographics; it’s as simple as that. These backlinks can significantly boost your site’s domain authority and improve search engine rankings … or in other words:
Infographics improve user experience by presenting information in an easily digestible format, sometimes with pretty pictures, too!
A good user experience, signified by longer dwell times and lower bounce rates, can positively influence your SEO:
Infographics are highly shareable, especially on social media platforms.
This sharing leads to increased visibility and traffic, indirectly boosting your SEO efforts. They also have a likelihood of going viral.
With stats like these, we bet you’re ready to start making your own and boosting your SEO!
The process of creating an infographic can vary depending on your industry, but these simple steps should help you prepare the next infographic sensation:
When it comes to SEO however, there are a few extra steps that you should follow in order to make your infographics actually rank in Google Search or Google Images.
Make sure that your infographic’s file name and alt text include the focus keyword.
This helps search engines understand and index the image content.
So, for example, if your focus keyword for the ranking page is “on-page SEO checklist”, make sure to make it part of the image alt text and the file name of the infographic as well.
Large image files can slow down page load times, negatively impacting SEO.
Optimize your infographic for a balance between quality and file size.
Depending on the loading speed of your site, you can use either JPEG, PNG, or webP format.
Include a clear Call-to-Action (CTA) in your infographic.
This can guide viewers to take the desired action, such as visiting a webpage or signing up for a newsletter.
An engaging and visually appealing infographic is more likely to be shared and linked to, enhancing its SEO value.
Use compelling visuals and colors aligned with your brand.
Looking for inspiration and SEO knowledge all wrapped into one?
Here are 20 handpicked SEO infographics that will definitely help you boost your presence in Google Search:
Ever wished SEO was as organized as a chemistry periodic table?
Well, here’s your wish come true!
This creative infographic made by SEJ arranges SEO ranking factors in a super fun and easy-to-understand way.
Source: Search Engine Land
This SEO checklist covers over 75 essential steps that need to be taken to have an SEO-friendly and SEO-successful website, both from the on-page and off-page point of view.
Killer SEO Checklist indeed!
Source: Capsicum Mediaworks
Of course, we LOVE creating our SEO infographics too!
With our simple focus keyword checklist, you will always remember how to properly optimize your website and where exactly to put your focus keyword on the page.
Source: Mangools
The Goldilocks principle – to use just the right amount of something – can be applied in many fields, including search engine optimization.
In this infographic, Seobook describes the most important aspects of today’s SEO and presents three stages of each: too hot – spammy, too cold – apathy, and just right – profitable.
Source: Seobook
Search engine algorithms are changing constantly.
Therefore, it is very important to stay sharp in the SEO field and have a good overview of the trends and possible future developments.
An infographic called 12 SEO trends that can’t be ignored will definitely help you in this.
Source: SerpLogic
Semrush is a great resource for SEO info and many helpful infographics like this one, which details what you should do from start to finish with WordPress.
Source: Semrush
Moz’s detailed local SEO guide helps readers tailor their local SEO to their business model type.
This makes the process of developing a strategy much easier for new businesses, with a fraction of the reading!
Source: Moz
Stay ahead of the game with this colorful infographic that walks you through the major updates of Google’s algorithm.
It’s like having a time machine for SEO!
Source: Hubspot
For those of you who are curious about the mysteries of link building, this simple graphic gives a clear look into how tiered link building is structured.
Ahrefs, another SEO-based company, has more information and infographics on their link-building blog post.
Source: Ahrefs
Master the art of on-page SEO with this detailed breakdown from iMPACT.
It’s like having a blueprint for the perfect SEO-optimized page.
Source: iMPACT
If you haven’t considered how mobile search can impact voice search, this infographic from SEO Reseller gives some great facts that might make you reconsider your strategy.
Source: SEOreseller
Learn how to navigate the content marketing funnel with this insightful infographic, which shows both your goals and the customer’s goals, as well as examples for each stage of the funnel.
Wordstream has more information, along with this infographic, available on their blog.
Source: WordStream
For newly designed or updated websites, having a checklist for SEO is a good way to make sure you have all your ducks in a row.
Elliance has a good collection of infographics about marketing, SEO, and social media, so be sure to check them out!
Source: Elliance
Do we at Mangools ever get tired of checklists?
No!
We think they’re the perfect way to ensure you never miss a thing when optimizing for SEO.
Erik Emanuelli’s on-page SEO checklist is a concise yet thorough list of what to do when you’re posting new content. Check it out!
Voice search is the future!
Get ahead of the curve with this infographic that explores the impact of voice search and how it’s growing.
You can find out more on Sonic SEO’s website.
Source: SonicSEO
A little different is Big Star Copywriting’s infographic outlining their SEO services and how they’ll get your website into tip-top shape.
Alongside their process, there are also helpful facts and definitions.
This is a great way to share your business plan!
Source: Bigstar copywriting
SEO has evolved and changed a lot since its inception.
This infographic gives a good overview of the history of SEO with some interesting images.
Just check it out!
Source: Verge
A checklist with a slightly different format, Enabler Space’s guide to creating SEO content is a good framework for making and publishing content, separated into segments.
It’s a helpful guide that tells you the most important step in SEO.
Source: Enabler Space
If you run a local business, there are certain SEO specifics that need to be taken into consideration.
You can follow this simple SEO checklist from the very beginning of the creation of the website, as it covers all the important stages of successful local SEO.
Source: 99medialab
Image optimization is an important (and often overlooked) part of on-page SEO.
A short but comprehensive infographic by Digitalico captured 10 steps of image SEO that should be always remembered.
Source: DiGiTALICO
And there you have it – a whirlwind tour through the colorful and creative world of SEO infographics.
From the intricate dance of algorithms in Google’s updates to the dynamic strategies of content marketing, these visual masterpieces make the complex and sometimes daunting world of SEO accessible, engaging, and, dare we say, fun!
Infographics are more than just eye candy for your content strategy – they are powerful tools that can transform abstract SEO concepts into tangible insights.
From seasoned SEO gurus to those just dipping their toes into digital marketing waters, harnessing the power of infographics can elevate your content, engage your audience more deeply, and enhance your overall SEO performance.
So go ahead, explore these examples, draw inspiration, and maybe even create your own SEO infographic masterpiece.
The possibilities are as limitless as your creativity – and the next viral infographic could be just a concept away!
This post was last modified on January 31, 2024 1:31 pm