If you’re reading this article, you’ll learn some facts about how SEO and email marketing help each other. Moreover, you could hear about email marketing and Mailify, and the potential advantages it has for any type of business.
We want to show you how a worked email marketing strategy can not only help you with your SEO one, but also boost your business’ sales! If you want to know how, keep on reading!
Content is key
Increasing your web traffic is one of the ways of achieving a higher web positioning. How do we do this? There’s no magic trick; people will visit your site if you offer something good, and quality content is some of the best things you can offer.
Interesting topics that are related to your site or business, short sentences and paragraphs written in a easy-to-understand style, images and videos to spice things up, etc. Make sure to structure your text and to add value to it.
You can implement this to your emails, and, moreover, choose an original and creative subject that catches your clients attention, so they move to your site. That’s right, content is key…and the best way to share it is through newsletter campaigns!
These include “call to action” buttons that link directly to your website, making it extra easy for subscribers to reach your site and, that it, you guessed it, give you the necessary visits for you to achieve a great positioning.
Email marketing’s secret: mailing apps
The best way to send mailing campaigns so you can improve your SEO is definitely with a mailing app. “Why can’t I just send my campaigns from my personal Gmail account?” you will think. This is one of the biggest mistakes you can make with email marketing!
If you use your personal account you will never be able to track what you’ve done right and wrong; remember that professional email marketing devices are prepared to show you statistics so you can learn from your mistakes.
You can also use these statistics to see which of your articles is working better and use this to improve your SEO!
They even automatically correct any misspelled names from your contact list, and customize every single email addressing your subs by their name. It would take you ages to do this manually!
Email marketing providers save you time and money, as they are generally inexpensive and some, including Mailify, even offer a 30 day free trial. They promise a great deliverability, so every email reaches its objective, your client’s’ inbox, and avoids the spam folder.
If you’re worried that you won’t be able to create a professional looking newsletter, that’s the last of your problems; modern apps offer email newsletter templates that are easily customizable, so you can build them to your taste and to your business’ requirements.
Another great idea is to use some kind of email checker to improve the overall deliverability of your emails.
How can email marketing boost sales?
We mentioned it before and we weren’t lying; a good email marketing campaign has nothing but benefits for your company, and one of them is their amazing conversion rates.
That’s right; they turn your subscribers into actual clients, using the so called call to action buttons and offering your subs amazing offers and discounts; these make them visit your site to learn more about your deals, and your positioning becomes more likely to raise.
They are a dream come true for online stores; not only they make it easy for any online shop to start working, but they also offer seasonal email newsletter templates (for Halloween, Christmas, Easter…) so you can take advantage of these special dates and give your sales a little push!
Let’s also mention that sales are not everything; something that email marketing really achieves and that is incredibly important to improve your positioning is brand awareness. That’s it, engaging your subscribers you make them want to come back to your site again and again.
You don’t need to offer a discount in order to do this; remember, content is key, and sending an email to your subs wishing them a nice day and reminding them that you have a new post on your blog works wonders.
Yes: email marketing and SEO are actually close friends
We bet you would have never thought that SEO and email marketing could help each other this much. Well, the truth is they do!
Remember to carefully choose your content; if it’s good, people will go back to it. And now you know the best way to promote it, while fostering your client’s loyalty towards your site: newsletter campaigns.
Brand awareness is directly related to a higher positioning, so don’t sleep on it!
With email marketing we achieve our SEO goals, so now you just have to put it to the test!