How we made it to Google featured snippets

Two of our blog posts recently made it to Google featured snippets. The funny part is we didn’t write them with such intentions. Of course, it’s superb when the content we produce is in the snippets. Anyhow, it was a surprise so we immediately started inspecting what’s hiding behind the curtain. We’ve discovered a lot … Continue reading How we made it to Google featured snippets

Content Marketing: What should I write about?

It’s already too late to provide good enough content in the world of content marketing. Nobody is interested in good enough blog posts, infographics or product pages. “How to…” and “XX tips how to…” articles are still popular, however, people get bored of reading recycled content. It’s nothing new that almost each marketing channel performs … Continue reading Content Marketing: What should I write about?

5 SEO myths you should ignore in 2017

A dynamic field, such as SEO keeps changing all the time in such a way that it is rather difficult to keep track. Google keeps everyone on their toes with improvements to their algorithm, such as the major Penguin update from September 2016, which represents a clear break towards rewarding high-quality websites in search results. … Continue reading 5 SEO myths you should ignore in 2017

How we measure content marketing success

Is our content marketing strategy working? A question we ask ourselves at Mangools many times. There are multiple perspectives when talking about content marketing performance. This a case study of how we measure content marketing success. First, you have to define goals, which reflect with your overall marketing and business goals. Being able to set … Continue reading How we measure content marketing success

How to build unique social brand voice with these strategies

Social commerce is on the rise, and developing your brand voice has never been more important for your social platforms. Here’s how you can build a unique voice to stand out amongst your competition and capture the attention of your target consumers on a personal level. Building a unique brand voice not only helps you … Continue reading How to build unique social brand voice with these strategies

Top keywords of 2016 part 1: Search volume and CPC

This article will guide you through the top keywords of 2016. This post is a start of series, as we plan to publish more top keyword lists this year. We dived into our database and pulled results to create interesting lists. In the following lists, you’ll find the top 700 searched keywords and top 200 … Continue reading Top keywords of 2016 part 1: Search volume and CPC

Top 5 SEO trends for 2017

SEO is an extremely evolving industry. What made you successful last year, won’t necessarily do the magic this time. Players such as Google determine where the search engine optimization is heading and other technological giants shape the whole digital era. Let’s take a look at the top 5 SEO trends for 2017. 1. Content density … Continue reading Top 5 SEO trends for 2017

How to maximize conversions with remarketing lists

Boost your AdWords with remarketing lists that sell and maximize your conversions. This is the second part of our blog post dedicated to tricks & ideas for getting the best of remarketing campaigns. Two weeks ago, we published “How to maximize conversions in AdWords remarketing” blog post dealing with best practices and useful tips on … Continue reading How to maximize conversions with remarketing lists

How to maximize conversions in AdWords remarketing

We’ve launched a couple of successful AdWords remarketing campaigns, so we are happy to share what’s the magic behind them. Get inspired how to constantly generate high sales from remarketing! It’s not a surprise if we say the remarketing or retargeting campaigns are the ones with possibly the biggest potential in the world of PPC … Continue reading How to maximize conversions in AdWords remarketing

How Linkedin can help you and your business grow

Would you like to get the best of Linkedin for you and your business? This article will be very helpful for your efforts. We all consider Linkedin being a professional social network, more sophisticated and business-oriented than Facebook or Twitter. Yeah, that used to be the truth. Look at Facebook; it’s steadily becoming more of an … Continue reading How Linkedin can help you and your business grow