Building a presence online is no longer an option, but a must. It’s no secret that nearly every person on this planet uses the internet to communicate, buy products, and learn. In just a few clicks, people can accomplish their goals.
Are you planning to start a business? If so, we’re going to talk about a tried-and-true strategy that amplifies your inbound marketing efforts: Blogging. A lot of aspiring entrepreneurs are wondering whether blogging is really worth their time and effort.
The truth is that blogging, if done right, can transform your business in many ways. It can take you to greater heights with the best strategies in place.
Today, you’re going to learn 5 benefits of blogging for your small business. Before you tell yourself that blogging is hard, that you do not have the resources to blog, read this article first. You might just be inspired to take action.
How does blogging benefit your business?
1. Blogging improves your search rankings.
When people scour the internet for information, they often start on search engines by typing certain keywords. Search engines show them a list of the most relevant web pages based on those keywords.
Before you write content on your blog, make sure to research keywords with a high search volume so you’ll know which keywords to optimize. That way, your blog gets a greater chance of appearing on search engine results pages.
2. Blogging helps you build trust with your audience.
A lot of businesses that put up a website do not include blogging as part of their plan. You can be more than just another cold and faceless brand by speaking to your audience through your content.
Blogging humanizes your business. Revealing your personal side, it allows you to tackle topics that people in your niche are concerned about. Always aim to create content that benefits them by solving their problems.
3. Blogging increases your shares on social media.
What better way to publicize your business than to get tons of social media shares? Each time you create and publish a piece of content, you are giving interested readers to promote your messages to their friends. Obviously, the best place to get more eyeballs on your brand for free is social media.
However, note that sharing your content on social platforms is only possible if you add sharing buttons to your posts. Luckily, there are social sharing tools like Social Warfare that allow you to track your shares.
4. Blogging helps you grow your email list.
Email marketing has been and will always be a proven strategy to acquire more customers for the long term. Unlike advertising, email marketing is free, non-intrusive, and personalized.
Sending your prospective customers regular messages keeps them informed about your latest content and offers. To use blogging for growing a mailing list, display your opt-in forms below your blog posts and a call-to-action that invites them to sign-up.
5. Blogging increases your authority in your niche.
Between a business website that blogs and another site that doesn’t, the former gets a competitive advantage. No matter what you write about, the fact that you publish content often shows people that you are worth their attention.
If your website is all about food, reveal your creative side by creating content on recipe ideas. Do you sell health products? Blog about simple ways people can keep themselves fit.
3 tips on getting traction through your blog post
Before I end this article, here are three things you should do to ensure that your content gains a wider reach and higher engagement.
1. Write compelling headlines.
Headlines create a first good or bad impression. Spend time to create a headline that immediately states the benefit of your post to your readers. You can use tools to help you create better titles such as Portent’s Content Ideas Generator and CoSchedule’s Headline Analyzer.
2. Research topics that interest your audience.
Sharing topics that your readers care about is a basic rule in successful blogging. To get great ideas, visit other blogs in your niche and check out which of their blog post topics got a lot of engagement. Try to think of a new angle or answer a pressing question from one of their readers’ comments.
3. Break up your text with images.
Trust me, most online visitors are skimmers. What this means is that they simply glance at your content without reading it entirely. Since images capture the eye and get a message across more quickly, incorporate relevant images in your content. If possible, include screenshots.
In today’s era, businesses need to blog if they want to differentiate themselves from their competition. It is not that difficult to create a blog using page builders such as Wix or Jimdo. For more advanced options, you can use WordPress. If you don’t know how, you can simply outsorce both blog building and content creation. Just start.
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