top100keywords-01

Top keywords of 2016 part 1: Search volume and CPC

This article will guide you through the top keywords of 2016. This post is a start of series, as we plan to publish more top keyword lists this year.

We dived into our database and pulled results to create interesting lists. In the following lists, you’ll find the top 700 searched keywords and top 200 most expensive ones.

Top 700 most searched keywords of 2016

The internet users all over the world search for thousands of keywords, but only a few of them made it to the “Top keywords of 2016” list.

Top 10 most searched keywords of 2016

Keyword Avg. Monthly Search Volume CPC PPC comp. SEO Diff.
facebook 3 760 000 000 0.02 1 59
youtube 1 680 000 000 0.2 1 63
google 923 000 000 0.58 3 72
gmail 506 000 000 0.15 6 59
hotmail 506 000 000 0.11 0 61
amazon 226 000 000 0.04 15 58
yahoo! 185 000 000 0.64 0 73
google translate 185 000 000 0.4 1 55
translate 151 920 520 0.34 1 50
ebay 151 000 000 0.09 4 67

Navigational search queries rule the world

There’s no doubt that people intend to search for a particular brand or website most of the time. We use search engines to look for the internet giants such as YouTube, Amazon, Facebook, or eBay. There’s almost no place for informational search queries in the list.

What’s the main asset of the “Top keywords of 2016” list?

It gives you an overall perspective on search queries from the customer point of view. These are the keywords that matter!

top keywords of 2016 search volume facebook youtube google

The first place goes to Facebook! Yes, the number one social network is a winner among the most searched keywords with a total of 3 760 000 000 searches per last year.

The second place is reserved for YouTube with 1 680 000 000 and the top three concludes Google with 923 000 000 searches.

Top 200 most expensive (highest CPC) keywords of 2016

Generally, we bid on keywords on a range from $1 to let’s say $20 depending on a niche and a level of competition in PPC advertising.

However, there’s a tendency of an extremely high CPC for some industries. The amounts shocked us when we were preparing the list. On top of that, these keywords reach a very low search volume.

top keywords of 2016 the most expensive niche categories

We’re mainly talking about lawyers, attorneys, medical terms and insurance industry. It’s more or less natural. People from these industries go for these keywords as they usually deal with bigger amounts of money.

Hold your hats, ladies and gentlemen, these are the top 10 keywords with the highest CPC.

Top 10 most expensive keywords of 2016

Keyword CPC ($) Avg. Monthly Search Volume PPC Competition
treatment mesothelioma 264.05 30 61
mesothelioma trial lawyers 227.12 20 41
pedestrian injury lawyer 212.67 20 76
structuredsettlement 201.93 12 71
philadelphia malpractice lawyer 194.80 10 73
motorcycle injury attorneys 185.50 50 88
truck accident lawyer dallas 177.79 40 90
auto accidents attorneys 177.36 62 41
whats a structured settlement 175.71 30 77
oilfield injury lawyers 175.68 20 35

As a gift for you, we’ve included the SEO difficulty, CPC, and level of PPC competition in the highest search volumes list (all the data come from KWFinder).

Stay tuned! We will come up with more top keyword lists!