This is a step-by-step KWFinder guide to get the best of your keyword research. Get familiar with basics, metrics, the SEO difficulty, or how to work with keyword lists.
We’ll go through these parts:
If you have never worked with the tool, here’s a brief introduction: KWFinder is a keyword research tool to find you hundreds of long-tail keywords with high search volume and low SEO difficulty. It’s really easy to use, with a user-friendly interface, and most importantly, with metrics to provide an instant help to your activities.
Don’t forget to create your free account in case you haven’t done so yet.
Here we go, let’s start the KWFinder guide with searching the keywords.
Let’s say you are a car insurance provider. Your main keyword will globally be “car insurance”. Write the keyword to the blank space and click on the red button “Analyse”. Once you logged in, you’ll be automatically redirected to app.kwfinder.com.
There are three keyword research options:
The screenshot below represents your screen when you are not logged in the “app” (the Analyse button is now blue).
Tip: If you are a local business or targeting specific geo region, you should specify the location and language fields instead of using default values. These features will help you to narrow your targeting to a region or even city level worldwide and in more than 40 languages.
This is extremely important part of the KWFinder guide. As you can see in the screenshot below, “car insurance” is a “hard” keyword with SEO competition score 66 out of 100.
Tip: The SEO competition for a particular keyword is indicated on a scale from 0 to 100. This shows the keyword difficulty based on a comparison of keywords on a market-wide basis. Keep in mind that the real difficulty may vary. As it depends on your SEO skills, it’s quite individual.
On the left panel, you will find other suggestions based on the main keyword. There are following metrics:
Trend – trend of search in the last 12 months
Search – average monthly search volume (exact match) in the last 12 months
CPC – average cost per click of the listed keyword
PPC – level of competition in PPC advertising (min = 0; max = 100)
DIFF – SEO difficulty of a keyword, based on SEO stats (DA, PA, MR, MT – we’ll talk about these in a short while) of the pages on the first Google SERP (min = 0; max = 100)
How is the SEO difficulty calculated? At the beginning, we calculate SEO rank for every page on the first page of Google SERP. This rank is mainly based on the quality of the link profile and Moz metrics. Moreover, we take into consideration Domain Authority (Moz) of each page. Once we have the rank of every page, we generate an average of these, which represents the SEO difficulty. You’ll find detailed info in an article dedicated to the SEO difficulty.
The upper-right panel informs you about the SEO difficulty and graphically indicates search volumes during the last 12 months. All data are cached for 30 days.
Tip: We calculate the keyword SEO difficulty in a real-time; don’t forget to click on the magnifier to get the latest data.
The lower half of the right panel belongs to Google SERP statistics and other important metrics calculated by well-known Moz metrics. Let’s take a look:
Google SERP – top results from Google search for the selected keyword. Overall SEO score is computed as the average of the SEO competitiveness of the top 10 pages. Red colour = big SEO competitiveness. Green colour = low SEO competitiveness.
DA – Domain Authority (developed by Moz) predicts how well a website will rank on search engines
PA – Page Authority (developed by Moz) predicts how well a specific page will rank on search engines
MR – MozRank of the URL represents a link popularity score reflecting the importance of any given website on the Internet.
MT – MozTrust of the URL is similar to MozRank, but rather than measuring link popularity, it measures trustworthiness of the link
Links – the number of external authority-passing links to the URL
FB – the number of Facebook likes for the URL
G+ – the number of Google+ shares for the URL
Rank – SEO competitiveness rank – the higher it is, the harder it is to compete. (min = 0; max = 100)
Est. visits – estimated visits per month on this SERP position
For detailed information about Google SERP and other valuable SEO metrics, you should try our other tool SERPChecker. Moreover, you will be able to check your competitors’ SEO metrics in Google SERP and see their strengths, weaknesses, and, naturally, export them.
Tip: You can make your own filters of the above-mentioned metrics by clicking on “Filter results” button. If you have your own list of keywords, you can always import them to see all the statistics.
Working with lists
The KWFinder guide is a great opportunity to introduce you to keyword lists. Lists are a great way how to save your time and make your work effective. Lists allow you to keep and categorise the data.
Example: Your website consists of many categories or you have more websites, each with a different business field, etc. Lists will help you to keep the results in a clean and instantly usable form.
- Start with main seed keywords related to your niche/business.
- Analyse the difficulty and other metrics for the ones you are interested in.
- Metrics such as CPC or PPC help you to identify the commercial potential of the chosen keywords.
Tip: For instance, your keyword has huge search volumes throughout the year but it’s because people want to find it on Wikipedia. It means that CPC and PPC will probably be very low and, therefore, there’s no commercial potential of the selected keyword.
- Check the keywords, create a new list, and name it according to your needs. If there are keywords already in one of your lists, you will see a grey star next to them.
- Keep on adding more keywords you are interested into your list.
- As we mentioned earlier, you can create your own filters. Set your own max/min limits for searches, the SEO difficulty or even type the keywords you would like to include or exclude.
- Deleting a keyword from the list – Click on the “Lists” in the top left corner, then click on the grey button “Manage”, hover the mouse over a keyword you would like to delete and on the right there will appear another grey button “Delete”.
Tip: How to find more keywords related to your niche? It’s easy, click on the grey arrow next to the trend diagram.
You can also import your own lists of keywords. It’s really easy, just copy and paste them (one keyword per line) or upload a TXT or CSV file. Exact numbers of possible imported keywords are as follows:
- Basic plan: Up to 200 keywords 100-times a day = 20,000 exact search volumes,
- Premium plan: Up to 700 keywords 500-times a day = 350,000 exact search volumes.
Get inspired by our article – Keyword lists: The easiest way to keep things organized.
Export your results
We reached the final part of the KWFinder guide. Your searches represent a great value for your business, so it would be wise to save them for the future. Besides creating the lists you can click on the grey button “CSV report” under the left panel and download it.
Once you would like to export one of your lists, click on the “Lists”at the very top of the page, choose the one and click on the “Export CSV”.
KWFinder guide Conclusion
As we said at the very beginning of this article, KWFinder is really easy to use. All featured metrics, statistics, tricks & tips, and screenshots should help you to fully enjoy the tool and find the right keywords for your business.
All your opinions on the KWFinder guide, tips or questions are welcome and we’ll be happy to get in touch with you. Don’t hesitate to share your thoughts in the comments below or drop us an email.